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21 consumer magazine
1) СМИ, потр. потребительский журнал (журнал общего характера, рассчитанный на широкую аудиторию читателей)See:2) марк., потр. журнал для потребителей (издается фирмой или организацией для своих потребителей; содержит новости, а также советы и рекомендации потребителям; напр., что лучше купить, как выгоднее потратить деньги и т. д.)See: -
22 display advertising
Mktgnewspaper or magazine advertisements that use eyecatching typography and graphic images -
23 Outdoor Advertising Magazine
Mass media: OAMУниверсальный русско-английский словарь > Outdoor Advertising Magazine
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24 журнальная реклама
Русско-английский большой базовый словарь > журнальная реклама
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25 реклама в журналах
1) Cinema: magazine advertisement2) Advertising: magazine advertisingУниверсальный русско-английский словарь > реклама в журналах
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26 Zeitschriftenwerbung
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27 Anzeigenwerbung
f; nur Sg.1. durch Anzeigen: press advertising2. von Anzeigenkunden: canvassing for advertisers* * *Ạn|zei|gen|wer|bungfnewspaper and magazine advertising* * *1. durch Anzeigen: press advertising2. von Anzeigenkunden: canvassing for advertisers -
28 television audience measurement
марк. измерение телеаудитории (определение количества людей, смотрящих программы определенного канала или национального телевидения в какой-л. стране)Where television audience measurement is defined by demographic dimensions, newspaper and magazine advertising planning is more usually based on more specific rules. — Когда измерение телеаудитории определяется демографическими переменными, планирование газетной и журнальной рекламы чаще основывается на более конкретных правилах.
Англо-русский экономический словарь > television audience measurement
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29 журнальная реклама
Business: magazine advertisingУниверсальный русско-английский словарь > журнальная реклама
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30 interstitial
E-coma Web advertisement that appears on its own page. This can either be sandwiched between content pages on a Web site, in a similar way to that used in traditional magazine advertising, or appear on its own before the actual Web page loads. The latter gets visitors’ attention, but can be very frustrating. -
31 журнал по рекламе
Advertising: advertising magazine -
32 рекламный журнал
Advertising: advertising magazine -
33 журнал массового распространения
Advertising: mass magazine, mass-circulation magazineУниверсальный русско-английский словарь > журнал массового распространения
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34 профессиональный журнал
Advertising: professional journal, professional magazine, trade journal, trade magazineУниверсальный русско-английский словарь > профессиональный журнал
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35 Национальная ассоциация издателей журналов
Advertising: National Association of Magazine PublishersУниверсальный русско-английский словарь > Национальная ассоциация издателей журналов
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36 аудитория читателей журналов
Advertising: magazine audienceУниверсальный русско-английский словарь > аудитория читателей журналов
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37 бесплатно раздаваемый журнал
Advertising: take-home magazineУниверсальный русско-английский словарь > бесплатно раздаваемый журнал
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38 ведущий журнал
Advertising: top magazine -
39 высококлассный журнал
Универсальный русско-английский словарь > высококлассный журнал
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40 деловой журнал
Advertising: business magazine
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