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41 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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42 firmeneigene Werbung
firmeneigene Werbung f V&M institutional advertising (Repräsentationswerbung)* * *f <V&M> Repräsentationswerbung institutional advertising -
43 имиджевая реклама
1) Finances: image promotion2) Advertising: branding3) Patents: corporate ( image) advertising (нетоварная реклама, направленная на повышение деловой репутации фирмы), institutional advertising (нетоварная реклама, направленная на повышение деловой репутации фирмы) -
44 Eigenverbrauch
Eigenverbrauch m GEN, STEUER private consumption* * *m <Geschäft, Steuer> private consumption* * *Eigenverbrauch
home (private, own, personal, self-) consumption, office use;
• Eigenvermögen (der Ehefrau) separate property;
• nicht ins Gewicht fallendes Eigenverschulden supervening negligence;
• Eigenversicherung self-insurance;
• Eigenversorgung national self-sufficiency;
• Eigenverwaltung haushaltsfreier Mittel appropriation-in-aid;
• Eigenvorteil self-benefit;
• Eigen wechsel promissory note;
• Eigenwerbung institutional advertising, (Agentur) house advertising, self-advertising;
• kleine landwirtschaftliche Eigenwirtschaft small holding (Br.). -
45 Erinnerungswerbung
Erinnerungswerbung f V&M reminder advertising* * *f <V&M> reminder advertising* * *Erinnerungswerbung
reminder (follow-up, institutional) advertising -
46 Eigenwerbung
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47 propaganda institucional
• institution of proceedings• institutional advertising• institutional brokerDiccionario Técnico Español-Inglés > propaganda institucional
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48 publicidad corporativa
• institution of proceedings• institutional advertising• institutional broker -
49 publicidad institucional
• institution of proceedings• institutional advertising• institutional brokerDiccionario Técnico Español-Inglés > publicidad institucional
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50 реклама для создания популярности организации
Business: institutional advertisingУниверсальный русско-английский словарь > реклама для создания популярности организации
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51 рекламирование достоинств организации
Economy: institutional advertisingУниверсальный русско-английский словарь > рекламирование достоинств организации
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52 рекламирование достоинств организации для создания репутации
General subject: institutional advertisingУниверсальный русско-английский словарь > рекламирование достоинств организации для создания репутации
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53 Erinnerungsanzeige
Erinnerungsanzeige
reminder advertisement;
• Erinnerungsbrief reminder (follow-up) letter;
• Erinnerungshilfe (Werbung) aided recall;
• Erinnerungsposten memorandum account, (Buchführung) pro-memoria item, reminder (nominal) value;
• Erinnerungspostwurfsendung follow-up mailings (US);
• Erinnerungsschreiben monitory (reminder follow-up) letter, hastener;
• Erinnerungstest (Anzeige) aided-recall (recognition) test;
• Erinnerungstestmethode recall method;
• Erinnerungswerbung reminder (follow-up, institutional) advertising;
• Erinnerungswert memory value, (Bilanz) pro-memoria figure, reminder (nominal, US, value). -
54 Verstärkungsreklame
Verstärkungsreklame
institutional advertising. -
55 Vertrauensanwalt
Vertrauensanwalt
panel solicitor;
• Vertrauensarzt public health commissioner;
• Vertrauensbeziehung fiduciary relation;
• Vertrauensfunktion fiduciary nature;
• Vertrauensjournalist lobby correspondent;
• Vertrauenskredit personal loan;
• Vertrauensmann private (confidential) agent, confidant, confidential person;
• Vertrauensmann der Belegschaft shop deputy (steward) (US);
• Vertrauensperson reliable person;
• Vertrauensposten position of trust, confidential post (place), post of confidence (trust), fiducial office;
• Vertrauensrabatt confidential discount;
• Vertrauensschaden loss incurred from breach of contract, fidelity claim;
• Vertrauensschadenversicherung commercial insurance;
• Vertrauensschwund credibility gap, loss of confidence;
• Vertrauensstellung fiduciary position, position of trust, post of confidence, responsible position (job);
• Vertrauenswerbung public relations, (durch Anzeigen) institutional advertising;
• Vertrauenswert einer Marke brand preference. -
56 Vertrauenswerbung
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57 firmenbetonte (firmeneigene, institutionelle) Werbung
Business german-english dictionary > firmenbetonte (firmeneigene, institutionelle) Werbung
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58 prestij artırmak için yapılan reklâm
n. institutional advertisingTurkish-English dictionary > prestij artırmak için yapılan reklâm
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59 de las instituciones
• institution of an heir• institutional advertising -
60 institucional
• institution of an heir• institutional advertising• institutionalize• institutive
См. также в других словарях:
institutional advertising — ➔ advertising * * * institutional advertising UK US noun [U] ► MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service … Financial and business terms
institutional advertising — /ˌɪnstɪtju:ʃ(ə)n(ə)l ædvətaɪzɪŋ/ noun advertising an organisation rather than a product … Marketing dictionary in english
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Institutional economics — Institutional economics, known by some as institutionalist political economy, focuses on understanding the role of human made institutions in shaping economic behaviour. The institutional economists were typically critical of American social,… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
institutional — [in΄stə to͞o′shə nəl, in΄stə tyo͞o′shə nəl] adj. 1. of, characteristic of, or having the nature of, an institution 2. of or to institutions, rather than individuals [institutional sales] 3. designating advertising that is intended primarily to… … English World dictionary
institutional — institutionally, adv. /in sti tooh sheuh nl, tyooh /, adj. 1. of, pertaining to, or established by institution. 2. of or pertaining to organized establishments, foundations, societies, or the like, or to the buildings devoted to their work. 3. of … Universalium
institutional — in•sti•tu•tion•al [[t]ˌɪn stɪˈtu ʃə nl, ˈtyu [/t]] adj. 1) of, pertaining to, or of the nature of an institution 2) characterized by the drabness, uniformity, and impersonality attributed to large institutions: institutional food[/ex] 3) bus (of… … From formal English to slang
institutional — adj. 1 of or like an institution. 2 typical of institutions, esp. in being regimented or unimaginative (the food was dreadfully institutional). 3 (of religion) expressed or organized through institutions (churches etc.). 4 US (of advertising)… … Useful english dictionary
image advertising — ➔ advertising * * * image advertising UK US noun [U] ► MARKETING advertising that tries to influence customers opinions about a company, organization or product: »Image advertising should convey who your company is and why you are better than… … Financial and business terms
corporate advertising — ➔ advertising * * * corporate advertising UK US noun [U] ► MARKETING advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: »The company rolled out a corporate… … Financial and business terms