-
21 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
* * *
сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
22 sex segmentation
марк. сегментирование по половому признаку (выделение отдельных сегментов рынка, представленных покупателями-мужчинами и покупателями-женщинами)See: -
23 people
n1) народ, нация; племя2) люди; население, жители•to bring people freedom — освобождать народы; приносить свободу народам
to lead people — руководить людьми / народом
- Arab peoplesto take an issue directly to the people — обращаться по какому-л. вопросу непосредственно к народу
- backward peoples
- border people
- common people
- country people
- dependent peoples
- disabled people
- displaced people
- distinguished people
- enslaved peoples
- exodus of people on ethic grounds
- for the benefit of the people
- fraternal peoples
- freedom-loving people
- heroic people
- indigenous people
- jobless people
- lagging peoples
- long-suffering people
- low-income people
- national security people
- oppressed peoples
- peace-loving people
- people eligible to vote
- people from all walks of life
- people hungry for power
- people in the middle
- people in work
- people of a special mould
- people of divergent views
- people of good will
- people of voting age
- people on the left
- people on the right
- people out of work
- people regarded as security risks
- personnel people
- plain-clothes security people
- plight of the people
- poverty-stricken people
- professional people
- progressive-minded people
- rebellious people
- segment of the people
- sitting on the fence people
- socially deprived people
- sovereign peoples
- strata of the people
- tainted people
- trained people
- tribal people
- working people
- young people -
24 business unit
бизнес-подразделение
(ITIL Service Strategy)
Сегмент бизнеса, который имеет свои собственные планы, метрики, доходы и расходы. Каждое бизнес-подразделение владеет активами и использует их для создания ценности для заказчиков в форме товаров и услуг.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
business unit
(ITIL Service Strategy)
A segment of the business that has its own plans, metrics, income and costs. Each business unit owns assets and uses these to create value for customers in the form of goods and services.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
организационная единица
Любой сегмент организации либо все предприятие, если оно не сегментируется.
[ http://www.lexikon.ru/dict/uprav/index.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > business unit
- 1
- 2
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