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1 offensive
[ə'fensɪv] 1.1) (insulting) [remark, behaviour] offensivo (to per, nei confronti di)2) (vulgar) [language, gesture] offensivo, volgare3) (revolting) [ smell] rivoltante; [behaviour, idea] ripugnante4) mil. sport [action, play] offensivo2.1) mil. pol. sport offensiva f.to be, go on the offensive — essere sull'offensiva, passare all'offensiva
2) comm.advertising, sales offensive — campagna pubblicitaria, commerciale
* * *[-siv]1) (insulting: offensive remarks.) offensivo2) (disgusting: an offensive smell.) sgradevole, ripugnante3) (used to attack: an offensive weapon.) offensivo* * *[ə'fensɪv] 1.1) (insulting) [remark, behaviour] offensivo (to per, nei confronti di)2) (vulgar) [language, gesture] offensivo, volgare3) (revolting) [ smell] rivoltante; [behaviour, idea] ripugnante4) mil. sport [action, play] offensivo2.1) mil. pol. sport offensiva f.to be, go on the offensive — essere sull'offensiva, passare all'offensiva
2) comm.advertising, sales offensive — campagna pubblicitaria, commerciale
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2 gimmick
['gɪmɪk]* * *['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) trucco- gimmicky* * *gimmick /ˈgɪmɪk/n. (fam.)1 espediente; marchingegno; idea (o trovata) ingegnosa (o pubblicitaria): publicity (o advertising) gimmick, espediente (o trucco) pubblicitario; trovata pubblicitaria2 trucco; stratagemma4 arnese; aggeggio.* * *['gɪmɪk]
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