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engineering+consultant

  • 81 Verpackungsabteilung

    Verpackungsabteilung
    packing (packaging) department;
    • Verpackungsanweisungen packaging instructions;
    • Verpackungsart type of packing, package;
    • Verpackungsbeilage package insert (US);
    • Verpackungsbestimmungen packaging (packing) regulations;
    • Verpackungsbetrieb packing plant;
    • auf Exportversand spezialisierter Verpackungsbetrieb export packer;
    • Verpackungsdatum date of packing;
    • Verpackungsdienst contract packaging;
    • Verpackungserfordernisse packaging requirements;
    • Verpackungsfachmann packaging engineer (US);
    • Verpackungsfehler insufficient packing;
    • Verpackungsfolie packaging film;
    • Verpackungsgewicht tare, dead weight;
    • reines Verpackungsgewicht actual (real) tare;
    • Verpackungsgewicht bestimmen to ascertain (allow for, state) the tare;
    • Verpackungsindustrie packaging industry;
    • Verpackungskosten packing charges, cost of packing, packaging costs;
    • Verpackungskosten abziehen to allow for the tare;
    • Verpackungsleinwand bale cloth;
    • Verpackungsmaschine parcel(l)ing machine;
    • Verpackungsmaterial packaging (US) (wrapping) material, packaging, packing [material], boxing, bagging;
    • Verpackungsmuster package design;
    • Verpackungsnormen package-size standards;
    • Verpackungspflicht obligation to provide packing;
    • Verpackungsraum packing (wrapping, shipping, US) room, packery;
    • Verpackungsrichtlinien packaging classifications;
    • Verpackungsschutz protection of labels;
    • Verpackungssektor packaging sector;
    • Verpackungsspezialist packaging consultant;
    • Verpackungssystem method of packing;
    • Verpackungstechnik packaging engineering (US);
    • Verpackungstest package test;
    • Verpackungsvorschriften packaging instructions;
    • Verpackungsweise type of packing;
    • Verpackungszettel packing slip;
    • schlechter Verpackungszustand bad (poor) packing.

    Business german-english dictionary > Verpackungsabteilung

  • 82 management

    noun
    1) Durchführung, die; (of a business) Leitung, die; Management, das; (of money) Verwaltung, die
    2) (managers) Leitung, die; Management, das; (of theatre etc.) Direktion, die

    the management — die Geschäftsleitung

    * * *
    1) (the art of managing: The management of this company is a difficult task.) diee Verwaltung, das Management
    2) (or noun plural the managers of a firm etc as a group: The management has/have agreed to pay the workers more.) die Geschäftsleitung
    * * *
    man·age·ment
    [ˈmænɪʤmənt]
    I. n
    1. no pl of business Management nt, Steuerung f, Verwaltung f, [Geschäfts]führung f, [Unternehmens]leitung f
    2. + sing/pl vb (managers) [Unternehmens]leitung f, Management nt; of hospital, theatre Direktion f
    junior \management untere Führungsebene; (trainees) Führungsnachwuchs m
    middle \management mittlere Führungsebene
    senior \management oberste Führungsebene, Vorstand m
    3. no pl (handling) Umgang m (of mit + dat); of finances Verwalten nt
    crisis \management Krisenmanagement nt
    \management skills Führungsqualitäten pl
    \management training Managementtraining nt
    * * *
    ['mnɪdZmənt]
    n
    1) (= act) (of company) Leitung f, Führung f, Management nt; (of non-commercial organization) Leitung f; (of estate, assets, money) Verwaltung f; (of affairs) Regelung f

    crisis/time/people management — Krisen-/Zeit-/Personalmanagement nt

    management by objectives — Führen nt durch Zielvereinbarung

    2) (= persons) Unternehmensleitung f; (of single unit or smaller factory) Betriebsleitung f; (non-commercial) Leitung f; (THEAT) Intendanz f

    "under new management" — "neuer Inhaber"; (shop) "neu eröffnet"; (pub) "unter neuer Bewirtschaftung"

    * * *
    management [ˈmænıdʒmənt] s
    1. (Haus- etc) Verwaltung f
    2. WIRTSCH Management n, Unternehmensführung f:
    junior (middle) management untere (mittlere) Führungskräfte pl;
    top(-level) ( oder senior) management Top-, Spitzenmanagement n;
    management consultancy Betriebs-, Unternehmensberatung f;
    management consultant Betriebs-, Unternehmensberater(in);
    management engineering US Betriebstechnik f;
    management studies pl Betriebswirtschaft f;
    management science Wissenschaft f von der Unternehmensführung;
    management by objectives Führen n durch Zielvereinbarung
    3. WIRTSCH Geschäfts-, Firmenleitung f, Direktion f:
    under new management unter neuer Leitung, (Geschäft etc) neu eröffnet;
    management buyout Management-Buy-out n (Übernahme eines Unternehmens durch in diesem Unternehmen tätige Führungskräfte);
    management shares bes Br Gründeraktien, -anteile;
    management and union Sozialpartner pl; → academic.ru/41284/labor">labor A 3
    4. Bewirtschaftung f (eines Gutes etc)
    5. Erledigung f (von Angelegenheiten etc)
    6. Geschicklichkeit f, (kluge) Taktik:
    more by luck than by management umg mit mehr Glück als Verstand
    7. Kunstgriff m, Trick m
    8. Handhabung f, Behandlung f:
    management of the environment Umweltgestaltung f
    9. MED Behandlung f (u. Pflege f)
    * * *
    noun
    1) Durchführung, die; (of a business) Leitung, die; Management, das; (of money) Verwaltung, die
    2) (managers) Leitung, die; Management, das; (of theatre etc.) Direktion, die
    * * *
    n.
    Führung -en f.
    Geschäftsführung f.
    Handhabung f.
    Leitung -en f.
    Management n.
    Regie -n (Führung) f.
    Unternehmen n.
    Verwaltung f.

    English-german dictionary > management

  • 83 shop

    1. noun
    1) (premises) Laden, der; Geschäft, das

    keep a shop — einen Laden od. ein Geschäft haben

    keep [the] shop for somebody — jemanden im Laden od. Geschäft vertreten

    all over the shop — (fig. coll.) überall

    set up shop — ein Geschäft eröffnen; (as a lawyer, dentist, etc.) eine Praxis aufmachen

    3) (workshop) Werkstatt, die
    2. intransitive verb,
    - pp- einkaufen

    shop or go shopping for shoes — Schuhe kaufen gehen

    3. transitive verb,
    - pp- (Brit. sl.) verpfeifen
    Phrasal Verbs:
    - academic.ru/91520/shop_around">shop around
    * * *
    [ʃop] 1. noun
    1) (a place where goods are sold: a baker's shop.) der Laden
    2) (a workshop, or a place where any kind of industry is carried on: a machine-shop.) der Berieb
    2. verb
    ((often go shopping) to visit shops for the purpose of buying: We shop on Saturdays; She goes shopping once a week.) einkaufen
    - shopper
    - shopping
    - shop assistant
    - shop floor
    - shopkeeper
    - shoplifter
    - shoplifting
    - shopping centre
    - shopping mall
    - shop around
    * * *
    [ʃɒp, AM ʃɑ:p]
    I. n
    1. (store) Geschäft nt, Laden m
    his latest novel will be in the \shops by Christmas sein neuester Roman wird bis Weihnachten erscheinen
    baker's \shop esp BRIT Bäckerei f
    betting \shop BRIT Wettbüro nt
    book \shop Buchladen m
    record \shop Schallplattengeschäft nt
    sweet [or AM candy] \shop Süßwarenladen m, Zuckerlgeschäft nt ÖSTERR
    to go to the \shops einkaufen gehen
    to set up \shop (open a shop) ein Geschäft eröffnen [o fam aufmachen]; (start out in business) ein Unternehmen eröffnen; lawyer eine Kanzlei eröffnen
    to set up \shop as a baker eine Bäckerei eröffnen
    to set up \shop on one's own sich akk selbstständig machen
    to shut [or AM close] up \shop sein Geschäft [o Unternehmen] schließen
    she shut up \shop as a software consultant sie hörte auf, als Softwareberaterin zu arbeiten
    the only lawyer in town shut up \shop der einzige Anwalt der Stadt schloss seine Kanzlei
    2. BRIT, AUS (shopping) Einkauf m
    to do the \shop einkaufen [gehen]
    to do the weekly \shop den Wocheneinkauf erledigen
    3. (workshop) Werkstatt f
    engineering \shop BRIT Konstruktionsbüro nt
    repair \shop [Reparatur]werkstatt f
    closed [or AM union] \shop gewerkschaftspflichtiger Betrieb
    4.
    ▶ to be all over the \shop BRIT ( fam) ein [völliges] Durcheinander sein
    ▶ to talk \shop über die Arbeit reden
    II. vi
    <- pp->
    einkaufen
    to \shop at the market auf dem Markt einkaufen
    to \shop at Marks and Spencers bei Marks and Spencers einkaufen
    to \shop till you drop ( hum) eine Shoppingorgie veranstalten hum
    ▪ to \shop for sth etw einkaufen
    to \shop for bargains auf Schnäppchenjagd sein fam
    III. vt
    <- pp->
    1. BRIT (sl: inform)
    ▪ to \shop sb to sb jdn bei jdm verpfeifen fam
    2. (go shopping somewhere)
    ▪ to \shop sth certain shop irgendwo einkaufen gehen
    * * *
    [ʃɒp]
    1. n
    1) (esp Brit) Geschäft nt, Laden m; (= large store) Kaufhaus nt

    I have to go to the shops —

    to set up shop — ein Geschäft or einen Laden eröffnen

    to shut up or close up shop — zumachen, schließen

    you've come to the wrong shop (fig inf) — da sind Sie an der falschen Adresse

    all over the shop ( Brit inf ) — in der ganzen Gegend herum (inf)

    to talk shop — über die or von der Arbeit reden; (esp of professional people) fachsimpeln

    no shop, please! — keine Fachsimpelei, bitte!

    2) (= workshop) Werkstatt f; (= workers) Arbeiter pl, Arbeiterschaft f

    = shopping) to do one's weekly shop — seinen wöchentlichen Einkauf erledigen

    2. vi
    einkaufen, Einkäufe machen

    we spend Saturday mornings shopping —

    3. vt (Brit inf)
    * * *
    shop [ʃɒp; US ʃɑp]
    A s
    1. a) (Kauf)Laden m, Geschäft n: these CDs are not available in any shops sind im Handel nicht erhältlich;
    set up shop ein Geschäft eröffnen;
    set up shop as a lawyer eine Anwaltspraxis eröffnen;
    come to the wrong shop umg an die falsche Adresse geraten;
    all over the shop Br umg in der ganzen Gegend (herum), überall verstreut; in alle Himmelsrichtungen;
    shut up shop das Geschäft (am Abend od für immer) schließen, den Laden dichtmachen umg; → keep B 13
    b) US Abteilung f (eines Kaufhauses etc)
    2. Werkstatt f:
    carpenter’s shop Schreinerwerkstatt f, Schreinerei f
    3. Betrieb m, Fabrik f, Werk n:
    talk shop fachsimpeln; → closed shop, open shop
    4. besonders Br Einkauf m
    B v/i einkaufen, Einkäufe machen:
    go shopping einkaufen gehen;
    a) (vor dem Einkaufen) die Preise vergleichen,
    b) fig sich umsehen ( for nach);
    shop ( oder go shopping) for sth etwas kaufen gehen;
    I was shopping for a pair of shoes, but … ich wollte mir ein Paar Schuhe kaufen, aber …
    C v/t besonders Br sl einen Komplizen etc verpfeifen
    * * *
    1. noun
    1) (premises) Laden, der; Geschäft, das

    keep a shop — einen Laden od. ein Geschäft haben

    keep [the] shop for somebody — jemanden im Laden od. Geschäft vertreten

    all over the shop — (fig. coll.) überall

    set up shop — ein Geschäft eröffnen; (as a lawyer, dentist, etc.) eine Praxis aufmachen

    3) (workshop) Werkstatt, die
    2. intransitive verb,
    - pp- einkaufen

    shop or go shopping for shoes — Schuhe kaufen gehen

    3. transitive verb,
    - pp- (Brit. sl.) verpfeifen
    Phrasal Verbs:
    * * *
    n.
    Geschäft -e n.
    Laden ¨-- m. v.
    einkaufen v.

    English-german dictionary > shop

  • 84 shop

    [ʃɒp, Am ʃɑ:p] n
    1) ( store) Geschäft nt, Laden m;
    his latest novel will be in the \shops by Christmas sein neuester Roman wird bis Weihnachten erscheinen;
    baker's \shop ( esp Brit) Bäckerei f;
    betting \shop ( Brit) Wettbüro nt;
    book \shop Buchladen m;
    record \shop Schallplattengeschäft nt;
    sweet [or (Am) candy] \shop Süßwarenladen m;
    to go to the \shops einkaufen gehen;
    to set up \shop ( open a shop) ein Geschäft eröffnen [o ( fam) aufmachen]; ( start out in business) ein Unternehmen eröffnen; lawyer eine Kanzlei eröffnen;
    to set up \shop as a baker eine Bäckerei eröffnen;
    to set up \shop on one's own sich akk selbständig machen;
    to shut [or (Am) close] up \shop sein Geschäft [o Unternehmen] schließen;
    she shut up \shop as a software consultant sie hörte auf, als Softwareberaterin zu arbeiten;
    the only lawyer in town shut up \shop der einzige Anwalt der Stadt schloss seine Kanzlei
    2) (Brit, Aus) ( shopping) Einkauf m;
    to do the \shop einkaufen [gehen];
    to do the weekly \shop die wöchentlichen Einkäufe erledigen
    3) ( workshop) Werkstatt f;
    engineering \shop ( Brit) Konstruktionsbüro nt;
    repair \shop [Reparatur]werkstatt f;
    closed \shop gewerkschaftspflichtiger Betrieb
    PHRASES:
    to be all over the \shop ( Brit) ( fam) ein [völliges] Durcheinander sein;
    to talk \shop über die Arbeit reden vi <- pp- einkaufen;
    to \shop at the market auf dem Markt einkaufen;
    to \shop at Marks and Spencers bei Marks and Spencers einkaufen;
    to \shop till you drop ( hum) eine Shoppingorgie veranstalten ( hum)
    to \shop for sth etw einkaufen;
    to \shop for bargains auf Schnäppchenjagd sein ( fam) vt <- pp->
    1) ( Brit) (sl: inform)
    to \shop sb to sb jdn bei jdm verpfeifen ( fam)
    to \shop sth certain shop irgendwo einkaufen gehen

    English-German students dictionary > shop

  • 85 financial

    financier(ère)
    financial accountant comptable m f financier(ère);
    financial accounting comptabilité f financière;
    financial administration gestion f financière;
    financial adviser conseiller(ère) m, f financier(ère);
    financial aid aide f financière;
    financial analyst analyste m f financier(ère);
    financial appraisal évaluation f financière;
    financial arrangement montage m financier;
    financial assistance appui m financier;
    financial authorities autorités f pl financières;
    financial backer bailleur(eresse) m, f de fonds;
    financial backing financement m, aide f financière;
    financial centre place f financière;
    financial chart graphique m financier;
    financial circles milieux m pl financiers;
    financial community communauté f financière;
    financial compensation contrepartie f financière;
    financial consultant conseiller(ère) financier(ère);
    financial control contrôle m financier;
    financial controller contrôleur(euse) m, f financier(ère);
    ACCOUNTANCY financial costs frais m pl financiers;
    financial crisis crise f financière;
    ACCOUNTANCY financial deal opération f financière;
    financial difficulties difficultés f pl financières, difficultés de trésorerie;
    financial director directeur(trice) m, f financier(ère);
    financial engineering ingénierie f financière;
    financial expenses charges f pl financières;
    STOCK EXCHANGE financial future instrument m financier à terme;
    STOCK EXCHANGE financial futures market marché m d'instruments financiers à terme;
    financial gearing effet m de levier financier;
    financial group groupe m financier;
    financial healthcheck diagnostic m financier;
    financial imbalance déséquilibre m financier;
    financial institution établissement m financier;
    financial instrument instrument financier;
    financial intermediary intermédiaire m f financier(ère);
    financial journal revue f financière;
    financial management direction f ou gestion f financière;
    financial manager directeur(trice) financier(ère);
    financial market marché financier;
    financial means moyens m pl financiers;
    financial news chronique f financière;
    financial ombudsman arbitre m financier;
    financial partner partenaire m f financier(ère);
    financial period période f comptable;
    financial plan plan m de financement;
    financial planning planification f financière;
    financial pool groupement m financier;
    financial position position f ou situation f financière;
    financial press presse f financière;
    financial pressure problèmes m pl financiers;
    financial product produit m financier;
    ACCOUNTANCY financial ratio ratio m de gestion;
    ACCOUNTANCY financial report rapport m financier;
    ACCOUNTANCY financial reporting communication f de l'information financière;
    British Financial Reporting Council = commission de contrôle de la qualité de l'information financière publiée par les entreprises;
    financial resources ressources f pl financières;
    financial review examen m financier;
    financial services services m pl financiers;
    Financial Services Authority = organisme gouvernemental britannique chargé de contrôler les activités du secteur financier;
    financial situation situation financière;
    financial statement état m financier, déclaration f de résultats;
    financial strategy stratégie f financière;
    financial support soutien m financier;
    financial syndicate syndicat m financier;
    Financial Times All-Share Index = indice boursier du Financial Times basé sur la valeur de 700 actions cotées à la Bourse de Londres;
    Financial Times-(Industrial) Ordinary Share Index = indice boursier du Financial Times basé sur la valeur de 30 actions cotées à la Bourse de Londres;
    Financial Times-Stock Exchange 100 Share Index = principal indice boursier du Financial Times basé sur la valeur de 100 actions cotées à la Bourse de Londres;
    financial transaction opération financière;
    British financial year exercice m (comptable)

    English-French business dictionary > financial

  • 86 time

    (a) (in general) temps m
    time frame délai m;
    time limit délai;
    ∎ the work must be completed within the time limit le travail doit être terminé avant la date limite;
    time management gestion f du temps de travail;
    time to market temps m d'accès au marché;
    time and methods study étude des temps et des méthodes;
    time and motion consultant expert m en productivité, spécialiste m f de l'organisation scientifique du travail;
    time and motion studies organisation f scientifique du travail, OST f;
    time and motion study étude de productivité (qui porte sur l'organisation scientifique du travail); MARKETING time pricing fixation f des prix en fonction du moment;
    COMPUTING time sharing partage m de temps;
    time slot créneau m horaire;
    STOCK EXCHANGE time value valeur f temporelle
    (b) (by clock) heure f;
    ∎ time of arrival/departure heure d'arrivée/de départ
    time card feuille f de présence;
    time clock pointeuse f;
    time difference décalage m horaire;
    time rate rémunération f au temps passé;
    time sheet fiche f horaire;
    time work travail m à l'heure;
    time worker (paid hourly) horaire m f; (paid daily) journalier(ère) m, f
    (c) (credit) terme m;
    ∎ American to buy sth on time acheter qch à tempérament ou à terme
    STOCK EXCHANGE time bargain marché m à terme;
    FINANCE time bill traite f à terme;
    American time deposit dépôt m à terme;
    time draft traite à terme;
    time loan emprunt m à terme;
    INSURANCE time policy police f à terme;
    time value valeur f temporelle
    ∎ we pay time and a half on weekends nous payons les heures du week-end une fois et demie le tarif normal;
    ∎ overtime is paid at double time les heures supplémentaires sont payées ou comptées double

    Avnet Applied Computing (AAC) … officially opened a new engineering laboratory built to provide a resource-rich environment where original equipment manufacturer customers and AAC engineers can work side-by-side to cut the time to market of their designs.

    English-French business dictionary > time

  • 87 техника управления

    Русско-английский большой базовый словарь > техника управления

  • 88 financial

    financial [faɪ'nænʃəl]
    financier;
    ∎ but does it make financial sense? mais est-ce que c'est avantageux ou intéressant du point de vue financier?
    ►► financial accountant comptable mf financier(ère);
    financial accounting comptabilité f générale ou financière;
    financial administration gestion f financière;
    financial adviser conseiller(ère) m,f financier(ère);
    financial aid aide f financière;
    financial analyst analyste mf financier(ère);
    financial appraisal évaluation f financière;
    financial assistance appui m financier, aide f financière;
    financial backer bailleur(eresse) m,f de fonds;
    financial backing financement m, aide f financière;
    financial centre place f financière;
    financial consultant conseiller(ère) m,f financier(ère), conseil m financier;
    financial control contrôle m financier;
    financial controller contrôleur(euse) m,f financier(ère);
    Accountancy financial costs frais mpl financiers;
    financial deal opération f financière;
    financial director directeur(trice) m,f financier(ère);
    financial engineering ingénierie f financière;
    financial expenses charges fpl financières;
    Stock Exchange financial future instrument m financier à terme;
    Stock Exchange financial futures exchange bourse f d'instruments financiers à terme;
    financial gearing effet m de levier financier;
    financial healthcheck diagnostic m financier;
    financial institution établissement m financier;
    financial instrument instrument m financier;
    financial intermediary intermédiaire mf financier(ère);
    financial management direction f ou gestion f financière;
    financial manager directeur(trice) m,f financier(ère);
    financial market marché m financier;
    Radio & Television financial news chronique f financière;
    financial ombudsman arbitre m financier;
    financial pages pages fpl financières;
    financial partner partenaire mf financier(ère);
    financial period période f comptable;
    financial plan plan m de financement;
    financial planning planification f financière;
    financial position position f ou situation f financière;
    financial pressure problèmes mpl financiers;
    financial product produit m financier;
    financial ratio ratio m de gestion;
    financial report rapport m financier;
    financial reporting communication f de l'information financière;
    British Financial Reporting Council = commission de contrôle de la qualité de l'information financière publiée par les entreprises;
    financial resources ressources fpl;
    financial services services mpl financiers;
    Financial Services Authority = organisme gouvernemental britannique chargé de contrôler les activités du secteur financier;
    financial situation situation f financière;
    financial statement état m financier, déclaration f de résultats;
    financial syndicate syndicat m financier;
    Press The Financial Times = quotidien britannique d'information financière;
    Finance Financial Times All-Share Index = indice boursier du Financial Times basé sur la valeur de 700 actions cotées à la Bourse de Londres;
    Finance Financial Times-(Industrial) Ordinary Share Index = indice boursier du Financial Times basé sur la valeur de 30 actions cotées à la Bourse de Londres;
    Finance Financial Times-Stock Exchange 100 Share Index = principal indice boursier du Financial Times basé sur la valeur de 100 actions cotées à la Bourse de Londres;
    financial transaction opération f financière;
    British the financial year (in business) l'exercice m financier; (in politics) l'année f budgétaire
    ⓘ FINANCIAL TIMES Le Financial Times est un quotidien britannique de qualité, spécialisé dans l'actualité financière et économique; il est reconnaissable à la couleur rose de son papier. Il existe une édition internationale, diffusée notamment en Allemagne et en France.
    ⓘ FINANCIAL YEAR Pour les impôts sur le revenu en Grande-Bretagne, l'année fiscale commence le 5 avril.

    Un panorama unique de l'anglais et du français > financial

  • 89 marketing

    marketing ['mɑ:kɪtɪŋ]
    (selling) commercialisation f, distribution f; (promotion, study, theory, field) marketing m, mercatique f, commercialisation f;
    ∎ to work in marketing travailler dans le marketing
    ►► marketing analyst analyste mf mercaticien(enne);
    marketing approach démarche f marketing;
    marketing audit audit m marketing;
    marketing auditor audit m marketing, auditeur(trice) m,f marketing;
    marketing budget budget m marketing;
    marketing campaign campagne f de marketing;
    marketing channel circuit m de commercialisation ou distribution;
    marketing communications channel canal m de communication commerciale;
    marketing company entreprise f de marketing;
    marketing concept concept f de marketing;
    marketing consultancy (service, activity) conseil m en marketing;
    marketing consultancy firm société f de conseil en marketing;
    marketing consultant conseiller(ère) m,f commercial(e), mercaticien(enne) m,f;
    marketing costs frais mpl de commercialisation;
    marketing department service m du marketing;
    marketing director directeur(trice) m,f du marketing, dirco m, directeur(trice) m,f commercial(e);
    marketing engineering marketing m informatisé;
    marketing environment environnement m commercial, environnement m marketing;
    marketing executive responsable mf du marketing, cadre m en marketing;
    marketing expert mercaticien(enne) m,f;
    marketing fit ajustement m stratégique;
    marketing information system système m d'information marketing;
    marketing intelligence intelligence f marketing;
    marketing intelligence system système m d'intelligence marketing;
    marketing management gestion f du marketing;
    marketing manager directeur(trice) m,f du marketing, responsable mf du marketing;
    marketing mix marchéage m, marketing mix m, logistique f commerciale;
    marketing myopia myopie f marketing;
    marketing network réseau m ou circuit m de commercialisation;
    marketing orientation optique f marketing;
    marketing plan plan m marketing;
    marketing policy politique f de commercialisation;
    marketing research recherche f commerciale;
    marketing spectrum marchéage m;
    marketing spend dépenses fpl de marketing;
    marketing strategy stratégie f marketing;
    marketing study étude f commerciale, étude f marketing;
    marketing subsidiary filiale f de distribution;
    marketing team équipe f commerciale;
    marketing technique technique f commerciale;
    marketing tool outil m de marketing

    Un panorama unique de l'anglais et du français > marketing

  • 90 Ohmae, Kenichi

    (b. 1943) Gen Mgt
    Japanese consultant, writer, and politician. He is the herald of Japanese management techniques in the West, arguing that the success of Japanese companies could be attributed to Japanese strategic thinking based on creativity and innovation. In The Mind of the Strategist (1982), Ohmae identified key differences between the strategies adopted by Japanese managers and their Western counterparts. He later challenged all companies to take account of globalization in their strategic planning and to focus on the relationship between business and the nation state. His recent work examines the relationship between old economy and new economy companies and identifies the basic forces influencing the new economy.
         Ohmae is a graduate of Waseda University and the Tokyo Institute of Technology, and has a PhD in nuclear engineering from the Massachusetts Institute of Technology. He joined McKinsey in 1972, becoming managing director of its Tokyo office.

    The ultimate business dictionary > Ohmae, Kenichi

  • 91 Alexanderson, Ernst Frederik Werner

    [br]
    b. 25 January 1878 Uppsala, Sweden
    d. ? May 1975 Schenectady, New York, USA
    [br]
    Swedish-American electrical engineer and prolific radio and television inventor responsible for developing a high-frequency alternator for generating radio waves.
    [br]
    After education in Sweden at the High School and University of Lund and the Royal Institution of Technology in Stockholm, Alexanderson took a postgraduate course at the Berlin-Charlottenburg Engineering College. In 1901 he began work for the Swedish C \& C Electric Company, joining the General Electric Company, Schenectady, New York, the following year. There, in 1906, together with Fessenden, he developed a series of high-power, high-frequency alternators, which had a dramatic effect on radio communications and resulted in the first real radio broadcast. His early interest in television led to working demonstrations in his own home in 1925 and at the General Electric laboratories in 1927, and to the first public demonstration of large-screen (7 ft (2.13 m) diagonal) projection TV in 1930. Another invention of significance was the "amplidyne", a sensitive manufacturing-control system subsequently used during the Second World War for controlling anti-aircraft guns. He also contributed to developments in electric propulsion and radio aerials.
    He retired from General Electric in 1948, but continued television research as a consultant for the Radio Corporation of America (RCA), filing his 321st patent in 1955.
    [br]
    Principal Honours and Distinctions
    Institution of Radio Engineers Medal of Honour 1919. President, IERE 1921. Edison Medal 1944.
    Bibliography
    Publications relating to his work in the early days of radio include: "Magnetic properties of iron at frequencies up to 200,000 cycles", Transactions of the American Institute of Electrical Engineers (1911) 30: 2,443.
    "Transatlantic radio communication", Transactions of the American Institute of Electrical
    Engineers (1919) 38:1,269.
    The amplidyne is described in E.Alexanderson, M.Edwards and K.Boura, 1940, "Dynamo-electric amplifier for power control", Transactions of the American
    Institution of Electrical Engineers 59:937.
    Further Reading
    E.Hawkes, 1927, Pioneers of Wireless, Methuen (provides an account of Alexanderson's work on radio).
    J.H.Udelson, 1982, The Great Television Race: A History of the American Television Industry 1925–1941, University of Alabama Press (provides further details of his contribution to the development of television).
    KF

    Biographical history of technology > Alexanderson, Ernst Frederik Werner

  • 92 Belidor, Bernard Forest de

    SUBJECT AREA: Weapons and armour
    [br]
    b. 1698 Catalonia, Spain
    d. 8 September 1761 Paris, France
    [br]
    French engineer and founder of the science of modern ballistics.
    [br]
    Belidor was the son of a French army officer, who died when he was six months old, and was thereafter brought up by a brother officer. He soon demonstrated a scientific bent, and gravitated to Paris, where he became involved in the determination of the Paris meridian. He was then appointed Professor at the artillery school at La Fère, where he began to pursue the science of ballistics in earnest. He was able to disprove the popular theory that range was directly proportional to the powder charge, and also argued that the explosive power of a charge was greatest at the end of the explosion; he advocated spherical chambers in order to take advantage of this. His ideas made him unpopular with the "establishment", especially the Master of the King's artillery, and he was forced to leave France for a time, becoming a consultant to authorities in Bohemia and Bavaria. However, he was reinstated, and in 1758 he was appointed Royal Inspector of Artillery, a post that he held until his death.
    Belidor also made a name for himself in hydraulics and influenced design in this field for more than a century after his death. In addition, he was the first to make practical application of integral calculus.
    [br]
    Bibliography
    Belidor was the author of several books, of which the most significant were: 1739, La Science des ingénieurs, Paris (reprinted several times, the last edition being as late as 1830).
    1731, Le Bombardier françois, Paris: L'lmprimerie royale.
    1737, Architecture hydraulique, 2 vols, Paris.
    Further Reading
    R.S.Kirby and P.G.Laurson, 1932, The Early History of Modern Civil Engineering, New Haven: Yale University Press (describes his work in the field of hydraulics).
    D.Chandler, 1976, The An of Warfare in the Age of Marlborough, London: Batsford (mentions the ballistics aspect).
    CM

    Biographical history of technology > Belidor, Bernard Forest de

  • 93 Goldstine, Herman H.

    [br]
    b. 13 September 1913 USA
    [br]
    American mathematician largely responsible for the development of ENIAC, an early electronic computer.
    [br]
    Goldstine studied mathematics at the University of Chicago, Illinois, gaining his PhD in 1936. After teaching mathematics there, he moved to a similar position at the University of Michigan in 1939, becoming an assistant professor. After the USA entered the Second World War, in 1942 he joined the army as a lieutenant in the Ballistic Missile Research Laboratory at the Aberdeen Proving Ground in Maryland. He was then assigned to the Moore School of Engineering at the University of Pennsylvania, where he was involved with Arthur Burks in building the valve-based Electronic Numerical Integrator and Computer (ENIAC) to compute ballistic tables. The machine was completed in 1946, but prior to this Goldstine had met John von Neumann of the Institute for Advanced Studies (IAS) at Princeton, New Jersey, and active collaboration between them had already begun. After the war he joined von Neumann as Assistant Director of the Computer Project at the Institute of Advanced Studies, Princeton, becoming its Director in 1954. There he developed the idea of computer-flow diagrams and, with von Neumann, built the first computer to use a magnetic drum for data storage. In 1958 he joined IBM as Director of the Mathematical Sciences Department, becoming Director of Development at the IBM Data Processing Headquarters in 1965. Two years later he became a Research Consultant, and in 1969 he became an IBM Research Fellow.
    [br]
    Principal Honours and Distinctions
    Goldstine's many awards include three honorary degrees for his contributions to the development of computers.
    Bibliography
    1946, with A.Goldstine, "The Electronic Numerical Integrator and Computer (ENIAC)", Mathematical Tables and Other Aids to Computation 2:97 (describes the work on ENIAC).
    1946, with A.W.Burks and J.von Neumann, "Preliminary discussions of the logical design of an electronic computing instrument", Princeton Institute for Advanced Studies.
    1972, The Computer from Pascal to von Neumann, Princeton University Press.
    1977, "A brief history of the computer", Proceedings of the American Physical Society 121:339.
    Further Reading
    M.Campbell-Kelly \& M.R.Williams (eds), 1985, The Moore School Lectures (1946), Charles Babbage Institute Report Series for the History of Computing, Vol 9. M.R.Williams, 1985, History of Computing Technology, London: Prentice-Hall.
    KF

    Biographical history of technology > Goldstine, Herman H.

  • 94 Hartley, Ralph V.L.

    [br]
    b. 1889 USA
    d. 1 May 1970 Summit, New Jersey, USA
    [br]
    American engineer who made contributions to radio communications.
    [br]
    Hartley obtained his BA in 1909 from the University of Utah, then gained a Rhodes Scholarship to Oxford University, England. After obtaining a further BA and a BSc in 1912 and 1913, respectively, he returned to the USA and took a job with the Western Electric Laboratories of the Bell Telephone Company, where he was in charge of radio-receiver development. In 1915 he invented the Hartley oscillator, analogous to that invented by Colpitts. Subsequently he worked on carrier telephony at Western Electric and then at Bell Laboratories. There he concen-trated on information theory, building on the pioneering work of Nyquist, in 1926 publishing his law that related information capacity, frequency bandwidth and time. Forced to give up work in 1929 due to ill health, he returned to Bell in 1939 as a consultant on transmission problems. During the Second World War he worked on various projects, including the use of servo-mechanisms for radar and fire control, and finally retired in 1950.
    [br]
    Principal Honours and Distinctions
    Institution of Electrical and Electronics Enginners Medal of Honour 1946.
    Bibliography
    29 May 1918, US patent no. 1,592,934 (plate modulator).
    29 September 1919, US patent no. 1,419,562 (balanced modulator or detector). 1922, with T.C.Fry, "Binaural location of complex sounds", Bell Systems Technical
    Journal (November).
    1923, "Relation of carrier and sidebands in radio transmission", Proceedings of the Institute of Radio Engineers 11:34.
    1924, "The transmission unit", Electrical Communications 3:34.
    1926, "Transmission limits of telephone lines", Bell Laboratories Record 1:225. 1928, "Transmission of information", Bell Systems Technical Journal (July).
    1928, "“TU” becomes Decibel", Bell Laboratories Record 7:137.
    1936, "Oscillations in systems with non-linear reactance", Bell System Technology Journal 15: 424.
    Further Reading
    M.D.Fagen (ed.), 1975, A History of Engineering \& Science in the Bell System, Vol. 1: Bell Laboratories.
    KF

    Biographical history of technology > Hartley, Ralph V.L.

  • 95 Hunter, Matthew Albert

    SUBJECT AREA: Metallurgy
    [br]
    b. 9 November 1878 Auckland Province, New Zealand
    d. 24 March 1961 Troy, New York, USA
    [br]
    New Zealand/American technologist and academic who was a pioneer in the production of metallic titanium.
    [br]
    Hunter arrived in England in 1902, the seventh in the succession of New Zealand students nominated for the 1851 Exhibition science research scholarships (the third, in 1894, having been Ernest Rutherford). He intended to study the metallurgy of tellurides at the Royal School of Mines, but owing to the death of the professor concerned, he went instead to University College London, where his research over two years involved the molecular aggregation of liquified gases. In 1904–5 he spent a third year in Göttingen, Paris and Karlsruhe. Hunter then moved to the USA, beginning work in 1906 with the General Electric Company in Schenectady. His experience with titanium came as part of a programme to try to discover satisfactory lamp-filament materials. He and his colleagues achieved more success in producing moderately pure titanium than previous workers had done, but found the metal's melting temperature inadequate. However, his research formed the basis for the "Hunter sodium process", a modern method for producing commercial quantities of titanium. In 1908 he was appointed Assistant Professor of Electrochemistry and Physics at Rensselaer Polytechnic Institute in Troy, New York, where he was to remain until his retirement in 1949 as Dean Emeritus. In the 1930s he founded and headed the Institute's Department of Metallurgical Engineering. As a consultant, he was associated with the development of Invar, Managanin and Constantan alloys.
    [br]
    Principal Honours and Distinctions
    1851 Great Exhibition science research scholar 1902–5. DSc London University 1904. American Die Casting Institute Doehler Award 1959. American Society for Metals Gold Medal 1959.
    Bibliography
    1910, "Metallic titanium", Journal of the American Chemistry Society 32:330–6 (describes his work relating to titanium production).
    Further Reading
    1961, "Man of metals", Rensselaer Alumni News (December), 5–7:32.
    JKA

    Biographical history of technology > Hunter, Matthew Albert

  • 96 Keller, Arthur

    [br]
    b. 18 August 1901 New York City, New York, USA d. 1983
    [br]
    American engineer and developer of telephone switching equipment who was instrumental in the development of electromechanical recording and stereo techniques.
    [br]
    He obtained a BSc in electrical engineering at Cooper Union for the Advancement of Science and Art, New York, in 1923 and an MSc from Yale University, and he did postgraduate work at Columbia University. Most of the time he was also on the staff of the Bell Telephone Laboratories. The Bell Laboratories and its predecessors had a long tradition in research in speech and hearing, and in a team of researchers under H.C. Harrison, Keller developed a number of definite improvements in electrical pick-ups, gold-sputtering for matrix work and electrical disc recording equipment. From 1931 onwards the team at Bell Labs developed disc recording for moving pictures and entered into collaboration with Leopold Stokowski and the Philadelphia Orchestra concerning transmission and recording of high-fidelity sound over wires, and stereo techniques. Keller developed a stereo recording system for disc records independently of A.D. Blumlein that was used experimentally in the Bell Labs during the 1930s. During the Second World War Keller was in a team developing sonar (sound navigation and ranging) for the US Navy. After the war he concentrated on switching equipment for telephone exchanges and developed a miniature relay. In 1966 he retired from the Bell Laboratories, where he had been Director of several departments, ending as Director of the Switching Apparatus Laboratory. After retirement he was a consultant internationally, concerning electromechanical devices in particular. When, in 1980, the Bell Laboratories decided to issue LP re-recordings of a number of the experimental records made during the 1930s, Keller was brought in from retirement to supervise the project and decide on the selections.
    [br]
    Bibliography
    Keller was inventor or co-inventor of forty patents, including: US patent no. 2,114,471 (the principles of stereo disc recording); US patent no. 2,612,586 (tape guides with air lubrication); US patent no. 3,366,901 (a miniature crossbar switch).
    Apart from a large number of highly technical papers, Keller also wrote the article "Phonograph" in the 1950 and 1957 editions of Encyclopaedia Britannica.
    1986, Reflections of a Stereo Pioneer, San Francisco: San Francisco Press (an honest, personal account).
    GB-N

    Biographical history of technology > Keller, Arthur

  • 97 Kilby, Jack St Clair

    [br]
    b. 8 November 1923 Jefferson City, Missouri, USA
    [br]
    American engineer who filed the first patents for micro-electronic (integrated) circuits.
    [br]
    Kilby spent most of his childhood in Great Bend, Kansas, where he often accompanied his father, an electrical power engineer, on his maintenance rounds. Working in the blizzard of 1937, his father borrowed a "ham" radio, and this fired Jack to study for his amateur licence (W9GTY) and to construct his own equipment while still a student at Great Bend High School. In 1941 he entered the University of Illinois, but four months later, after the attack on Pearl Harbor, he was enlisted in the US Army and found himself working in a radio repair workshop in India. When the war ended he returned to his studies, obtaining his BSEE from Illinois in 1947 and his MSEE from the University of Wisconsin. He then joined Centralab, a small electronics firm in Milwaukee owned by Globe-Union. There he filed twelve patents, including some for reduced titanate capacitors and for Steatite-packing of transistors, and developed a transistorized hearing-aid. During this period he also attended a course on transistors at Bell Laboratories. In May 1958, concerned to gain experience in the field of number processing, he joined Texas Instruments in Dallas. Shortly afterwards, while working alone during the factory vacation, he conceived the idea of making monolithic, or integrated, circuits by diffusing impurities into a silicon substrate to create P-N junctions. Within less than a month he had produced a complete oscillator on a chip to prove that the technology was feasible, and the following year at the 1ERE Show he demonstrated a germanium integrated-circuit flip-flop. Initially he was granted a patent for the idea, but eventually, after protracted litigation, priority was awarded to Robert Noyce of Fairchild. In 1965 he was commissioned by Patrick Haggerty, the Chief Executive of Texas Instruments, to make a pocket calculator based on integrated circuits, and on 14 April 1971 the world's first such device, the Pocketronic, was launched onto the market. Costing $150 (and weighing some 2½ lb or 1.1 kg), it was an instant success and in 1972 some 5 million calculators were sold worldwide. He left Texas Instruments in November 1970 to become an independent consultant and inventor, working on, amongst other things, methods of deriving electricity from sunlight.
    [br]
    Principal Honours and Distinctions
    Franklin Institute Stuart Ballantine Medal 1966. Institute of Electrical and Electronics Engineers David Sarnoff Award 1966; Cledo Brunetti Award (jointly with Noyce) 1978; Medal of Honour 1986. National Academy of Engineering 1967. National Science Medal 1969. National Inventors Hall of Fame 1982. Honorary DEng Miami 1982, Rochester 1986. Honorary DSc Wisconsin 1988. Distinguished Professor, Texas A \& M University.
    Bibliography
    6 February 1959, US patent no. 3,138,743 (the first integrated circuit (IC); initially granted June 1964).
    US patent no. 3,819,921 (the Pocketronic calculator).
    Further Reading
    T.R.Reid, 1984, Microchip. The Story of a Revolution and the Men Who Made It, London: Pan Books (for the background to the development of the integrated circuit). H.Queisser, 1988, Conquest of the Microchip, Cambridge, Mass.: Harvard University Press.
    KF

    Biographical history of technology > Kilby, Jack St Clair

  • 98 McCoy, Elijah

    [br]
    b. 1843 Colchester, Ontario, Canada
    d. 1929 Detroit, Michigan (?), USA
    [br]
    African-American inventor of steam-engine lubricators.
    [br]
    McCoy was born into a community of escaped African-American slaves. As a youth he went to Scotland and served an apprenticeship in Edinburgh in mechanical engineering. He returned to North America and ended up in Ypsilanti, Michigan, seeking employment at the headquarters of the Michigan Central Railroad Company. In spite of his training, the only job McCoy could obtain was that of locomotive fireman. Still, that enabled him to study at close quarters the problem of lubricating adequately the moving parts of a steam locomotive. Inefficient lubrication led to overheating, delays and even damage. In 1872 McCoy patented the first of his lubricating devices, applicable particularly to stationary engines. He assigned his patent rights to W. and S.C.Hamlin of Ypsilanti, from which he derived enough financial resources to develop his invention. A year later he patented an improved hydrostatic lubricator, which could be used for both stationary and locomotive engines, and went on to make further improvements. McCoy's lubricators were widely taken up by other railroads and his employers promoted him from the footplate to the task of giving instruction in the use of his lubricating equipment. Many others had been attempting to achieve the same result and many rival products were on the market, but none was superior to McCoy's, which came to be known as "the Real McCoy", a term that has since acquired a wider application than to engine lubricators. McCoy moved to Detroit, Michigan, as a patent consultant in the railroad business. Altogether, he took out over fifty patents for various inventions, so that he became one of the most prolific of nineteenth-century black inventors, whose activities had been so greatly stimulated by the freedoms they acquired after the American Civil War. His more valuable patents were assigned to investors, who formed the Elijah McCoy Manufacturing Company. McCoy himself, however, was not a major shareholder, so he seems not to have derived the benefit that was due to him.
    [br]
    Further Reading
    P.P.James, 1989, The Real McCoy: African-American Invention and Innovation 1619– 1930, Washington: Smithsonian Institution, pp. 73–5.
    LRD

    Biographical history of technology > McCoy, Elijah

  • 99 Shoenberg, Isaac

    [br]
    b. 1 March 1880 Kiev, Ukraine
    d. 25 January 1963 Willesden, London, England
    [br]
    Russian engineer and friend of Vladimir Zworykin; Director of Research at EMI, responsible for creating the team that successfully developed the world's first all-electronic television system.
    [br]
    After his initial engineering education at Kiev Polytechnic, Shoenberg went to London to undertake further studies at the Royal College of Science. In 1905 he returned to Russia and rose to become Chief Engineer of the Russian Wireless Telegraphy Company. He then returned to England, where he was a consultant in charge of the Patent Department and then joint General Manager of the Marconi Wireless Telegraphy Company (see Marconi). In 1929 he joined the Columbia Graphophone Company, but two years later this amalgamated with the Gramophone Company, by then known as His Master's voice (HMV), to form EMI (Electric and Musical Industries), a company in which the Radio Corporation of America (RCA) had a significant shareholding. Appointed Director of the new company's Research Laboratories in 1931, Shoenberg gathered together a team of highly skilled engineers, including Blumlein, Browne, Willans, McGee, Lubszynski, Broadway and White, with the objective of producing an all-electronic television system suitable for public broadcasting. A 150-line system had already been demonstrated using film as the source material; a photoemissive camera tube similar to Zworykin's iconoscope soon followed. With alternate demonstrations of the EMI system and the mechanical system of Baird arranged with the object of selecting a broadcast system for the UK, Shoenberg took the bold decision to aim for a 405-line "high-definition" standard, using interlaced scanning based on an RCA patent and further developed by Blumlein. This was so successful that it was formally adopted as the British standard in 1935 and regular broadcasts, the first in the world, began in 1937. It is a tribute to Shoenberg's vision and the skills of his team that this standard was to remain in use, apart from the war years, until finally superseded in 1985.
    [br]
    Principal Honours and Distinctions
    Knighted 1954. Institution of Electrical Engineers Faraday Medal 1954.
    Further Reading
    A.D.Blumlein et al., 1938, "The Marconi-EMI television system", Journal of the Institution of Electrical Engineers 83:729 (provides a description of the development of the 405-line system).
    For more background information, see Proceedings of the International Conference on the History of Television. From Early Days to the Present, November 1986, Institution of Electrical Engineers Publication No. 271.
    KF

    Biographical history of technology > Shoenberg, Isaac

  • 100 Simms, Frederick

    [br]
    b. 1863 Hamburg, Germany d. 1944
    [br]
    English engineer and entrepreneur who imported the first internal combustion engines into Britain.
    [br]
    Simms was born of English parents in Hamburg. He met Gottlieb Daimler at an exhibition in Bremen in 1890, where he had gone to exhibit an aerial cableway that he had designed to provide passenger transport over rivers and valleys; in the previous year, he had invented and patented an automatic railway ticket machine, the principle of which is still in use worldwide. He obtained a licence to develop the Daimler engine throughout the British Empire (excluding Canada). He had great trouble in arranging any demonstration of the Daimler engine as authorities were afraid of the risk of fire and explosion with petroleum spirit, particularly at indoor venues. He succeeded eventually in operating a boat with an internal combustion engine between Charing Cross and Westminster piers on the River Thames in 1891. He then rented space under a railway arch at Putney Bridge station for installing Daimler engines in boats. With Sir David Salomans he was responsible for organizing the first motor show in Britain in 1895; four cars were on show. Simms became a director of the main Daimler company, and was a consultant to the Coventry Daimler Company. He was the founder of the Automobile Club of Great Britain and Ireland, a forerunner of the Royal Automobile Club (RAC), as well as the Society of Motor Manufacturers and Traders.
    [br]
    Further Reading
    E.Johnson, 1986, The Dawn of Motoring, London: Mercedes-Benz UK Ltd.
    IMcN

    Biographical history of technology > Simms, Frederick

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