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1 electric injury
Большой англо-русский и русско-английский словарь > electric injury
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2 electric injury
[ı͵lektrıkʹındʒərı] мед. -
3 electric injury
Медицина: электротравма -
4 electric injury
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5 electric injury
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6 electric injury
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7 electric injury
мед. электротравма -
8 electric
adj1) електричнийelectric injury — мед. електротравма
electric ray — зоол. електричний скат
2) наелектризований; збудженийelectric seal — хутро кролика, що імітує хутро котика
* * *[i'lektrik]a1) електричний2) наелектризований; грозовий; збуджений; збудливий, який електризує -
9 электротравма
Большой англо-русский и русско-английский словарь > электротравма
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10 ♦ self-
♦ self- /sɛlf/pref.auto-; di sé, in sé; di sé stesso, in sé stesso; personale; automatico; autonomo; naturale; spontaneo● self-abasement, autoumiliazione; svilimento di sé stesso □ self-abnegation, abnegazione; spirito di rinuncia (o di sacrificio) □ self-absorbed, che pensa solo a sé stesso; assorbito dai propri affari; egocentrico, egoista □ self-absorption, l'essere assorbito dai propri affari; egocentrismo, egoismo; (fis. nucl.) autoassorbimento □ self-abuse, cattivo uso delle proprie capacità; ( anche, eufem.) masturbazione □ (leg.) self-accusation, autoaccusa □ self-acting, automatico: a self-acting door, una porta automatica □ self-action, automatismo □ ( di congegno esplosivo) self-activating, a innesco automatico □ (psic.) self-actualization, autorealizzazione □ self-addressed, con l'indirizzo del mittente; preindirizzato: Please enclose a self-addressed envelope, siete pregati di allegare una busta col vostro indirizzo □ self-adhesive, autoadesivo (agg.) □ (tecn.) self-adjusting, ad autoregolazione □ self-admiration, narcisismo □ self-advancement, arrivismo; carrierismo □ self-aggrandizement, affermazione (o estensione) della propria potenza □ (psic.) self-analysis, autoanalisi □ self-applause, l'elogiarsi da solo; autoincensamento □ self-appointed, autonominatosi □ self-appreciation, apprezzamento di sé; compiacimento □ (tecn., comm.: di un oggetto) self-assembly, da montare ( da parte dell'acquirente) □ self-asserting (o self-assertive), che si fa valere; autoritario □ self-assertion, il farsi valere; il far valere i propri diritti; (psic.) autoaffermazione □ self-assessment, autovalutazione; (fisc.) autotassazione □ ( di titolo, ecc.) self-assumed, assunto senz'averne il diritto □ self-assurance, sicurezza di sé; fiducia nelle proprie capacità □ self-assured, sicuro di sé □ self-aware, consapevole di sé □ self-awareness, autocoscienza □ self-belief, fiducia in sé stesso; sicurezza di sé □ self-betrayal, il tradirsi da solo □ (agric.) self-binder, mietitrice legatrice automatica; mietilega □ self-catering, con uso di cucina: self-catering accommodation, sistemazione ( senza pasti) con uso di cucina; DIALOGO → - Back from holiday- Was the holiday self-catering?, la vacanza era in appartamento con uso cucina? □ (tur.) self-catering holidays, vacanze in appartamento d'affitto (o in camping) □ (mecc.) self-centering chuck, mandrino autocentrante □ (autom., mecc.) self-centering shoes, ganasce autocentranti ( di freno a tamburo) □ self-centred, egocentrico □ self-centredness, egocentrismo □ ( banca) self-cheque, assegno pagabile all'emittente □ (tecn.) self-cleaning, autopulente □ self-closing, che si chiude da sé; a chiusura automatica □ self-collected, padrone di sé; calmo; dotato di sangue freddo □ self-coloured, monocromatico, a tinta unita; di colore naturale □ self-combustion, autocombustione □ self-command, autocontrollo □ self-complacence, self-complacency, autocompiacimento □ self-complacent, che si compiace di sé; borioso; vanitoso □ self-composed, calmo; padrone di sé □ self-conceit, presunzione □ self-conceited, presuntuoso; pieno di sé □ self-condemnation, autocondanna □ self-confessed, confesso, dichiarato: a self-confessed thief, un ladro confesso; a self-confessed drug addict, uno che ammette di drogarsi □ self-confidence, sicurezza di sé; fiducia in sé stesso; □ self-confident, sicuro di sé □ self-congratulatory, autocelebrativo □ self-conscious, imbarazzato, timido, impacciato; (filos.) cosciente di sé, autocosciente □ self-consciousness, timidezza, imbarazzo, impaccio; (filos.) autocoscienza □ self-consistency, coerenza □ self-consistent, coerente □ a self-constituted judge, una persona che s'arroga il diritto di giudicare □ (econ.) self-consumption, autoconsumo □ self-contained, ( di persona) riservato; padrone di sé; indipendente; ( di oggetto) autosufficiente, completo, autonomo, indipendente; (mecc.) autonomo: a self-contained community, una comunità autonoma; a self-contained flat, un appartamento indipendente □ a self-contained electric lamp, una lampada elettrica ( portatile) a batteria □ self-contempt, disprezzo di sé □ self-content, il contentarsi □ self-contented, che s'accontenta della sua condizione □ self-contradiction, contraddizione in termini; mancanza di coerenza, incoerenza □ self-contradictory, che si contraddice da solo; contraddittorio; incoerente □ self-control, autocontrollo; padronanza (o dominio) di sé; imperturbabilità □ self-controlled, padrone di sé; imperturbabile □ (tecn.) self-cooled, autoraffreddato; a raffreddamento automatico □ (ling.) self-correction, autocorrezione □ self-critical, autocritico □ ( anche polit.) self-criticism, autocritica □ self-debasement, autoumiliazione; svilimento di sé stesso □ self-deceit (o self-deception), l'illudersi; il lusingarsi; l'ingannare sé stesso; illusione □ self-deceived, illuso □ self-declared = self-proclaimed ► sotto □ self-defeating, controproducente; autolesionistico (fig.) □ self-defence, autodifesa, difesa personale ( lotta, ecc.); difesa di sé, dei propri interessi e beni; (leg.) legittima difesa: in self-defence, per legittima difesa □ self-degradable, biodegradabile □ self-delusion = self-deceit ► sopra □ self-denial, abnegazione; rinuncia; altruismo □ self-denying, (agg.) pieno di abnegazione; che si impone (o accetta) rinunce; altruista; parco, frugale □ (econ.) self-dependent, autosufficiente □ self-deprecating, che disapprova sé stesso; di autocritica; troppo modesto □ self-deprecation, autocritica; eccessiva modestia □ (tecn.) self-destroying, che si autodistrugge □ self-destruction, autodistruzione ( anche mil.); suicidio □ self-destructive, autodistruttivo; che tende a distruggersi; suicida □ self-determination, (polit.) autodeterminazione, autodecisione; (filos.) libero arbitrio □ self-development, lo sviluppo delle proprie capacità; (econ.) sviluppo autonomo □ self-devotion, abnegazione; dedizione □ (telef.) self-dialled call, telefonata in teleselezione □ self-discipline, autodisciplina □ self-disciplined, autodisciplinato; dotato di senso del dovere □ self-distrust, mancanza di fiducia in sé stesso □ self-doubt, dubbio sulle proprie capacità; mancanza di fiducia in sé; insicurezza □ self-doubting, irresoluto; incerto □ (autom.) self-drive hire, noleggio senza autista □ (mecc.) self-driven, semovente □ (ind. min.) self-dumping car, vagone a cassa inclinabile □ self-educated, autodidatta □ self-effacement, il tenersi nell'ombra; modestia □ self-effacing, che si tiene in disparte; schivo; che resta (o vive) nell'ombra □ self-elected, autoelettosi; che si è scelto liberamente: a self-elected job, un lavoro di propria libera scelta □ ( di un'assemblea) self-elective, che elegge i propri membri; elettivo: a self-elective body, un organo elettivo □ self-employed, indipendente; che lavora in proprio; autonomo □ (econ.) self-employed people (o workers), gli (o i lavoratori) autonomi NOTA D'USO: - lavoratore autonomo- □ (econ.) self-employment, lavoro autonomo (o in proprio) □ self-esteem, stima di sé; amor proprio; (spreg.) presunzione □ self-evident, chiaro di per sé; ovvio; lampante; lapalissiano □ self-examination, esame di coscienza; introspezione □ (elettr.) self-excited, autoeccitato □ (leg.: di un provvedimento, ecc.) self-executing, precettivo; che si applica subito □ self-explaining (o self-explanatory), che si spiega da sé; ovvio □ ( arte, pedagogia) self-expression, libera espressione della propria personalità □ self-feeding, (mecc.) alimentazione automatica; (comput.) autoavanzamento □ (bot., zool.) self-fertilization, autofecondazione □ (econ.) self-financed, autofinanziato □ (econ.) self-financing, (agg.) che si autofinanzia; (sost.) autofinanziamento: self-financing ratio, rapporto di autofinanziamento ( di un'azienda) □ ( ottica) self-focusing, autofocalizzante □ self-forgetful, dimentico di sé; disinteressato; altruista □ self-forgetfulness, disinteresse; altruismo □ self-fulfilling = self-realizing ► sotto □ self-fulfilment = self-realization ► sotto □ self-funding = self-financing ► sopra □ (polit.) self-governing, indipendente; autonomo □ (polit.) self-government, autonomia; autogoverno □ (med.) self-graft, autotrapianto □ self-harm, lesioni (pl.) autoinflitte □ (bot.) self-heal ( Brunella vulgaris), brunella □ self-help, (sost.) l'aiutarsi da solo, il contare sulle proprie forze, il risolvere da solo i propri problemi, self-help (psic.); (leg.) autotutela; (med.: di un malato) autosufficienza: self-help books, libri che insegnano a migliorare la propria vita; (psic.) self-help group, gruppo di self-help □ (med.) self-hypnosis, autoipnosi □ self-ignition, (mecc.) autoaccensione; (fis., chim.) accensione spontanea, autocombustione □ self-importance, alta opinione di sé; boria; presunzione □ self-important, borioso; presuntuoso □ a self-imposed task, un compito assunto volontariamente □ (leg.) self-incrimination, autoincriminazione □ (elettr., mecc.) self-induced, autoindotto □ (elettr.) self-inductance, autoinduttanza □ (elettr.) self-induction, autoinduzione □ self-indulgence, indulgenza verso sé stesso □ self-indulgent, indulgente con sé stesso; ( anche) che indulge ai piaceri della vita □ self-inflicted, inflitto da sé □ self-inflicted injury, autolesione □ self-injurer, autolesionista □ self-injury, autolesione □ self-instructed, che ha imparato da solo: a self-instructed man, un autodidatta □ self-instructor, manuale; guida □ self-insurance, autoassicurazione □ self-interest, interesse personale; tornaconto; egoismo □ self-interested, egoistico □ a self-interested man, un egoista □ self-invited, che s'è invitato da solo; autoinvitatosi □ self-justification, il giustificarsi □ self-justifying, che si giustifica; (tipogr.) a giustificazione automatica □ self-knowledge, consapevolezza di sé; conoscenza di sé stesso □ ( di un debito) self-liquidating, autoliquidantesi □ (mecc.) self-loading, a caricamento automatico; automatico: a self-loading pistol, una pistola automatica □ self-locking, che si chiude da sé; autobloccante □ self-love, amore di sé; egoismo; egocentrismo □ self-made, (che si è) fatto da sé: a self-made man, un uomo che s'è fatto da sé □ ( di stampato, ecc.) self-mailer, pieghevole ( che si spedisce per posta senza bisogno di busta) □ self-managed learning, apprendimento autogestito □ (econ.) self-management, autogestione □ self-mastery = self-control ► sopra □ self-medication, automedicazione □ self-murder, suicidio □ (mecc.) self-moving, semovente □ self-neglect, trascuratezza; trasandatezza □ self-obsessed, narcisistico □ self-opinion, boria, presunzione, arroganza; caparbietà, testardaggine □ self-opinionated, borioso, presuntuoso, arrogante; caparbio, testardo □ self-perpetuating, che si perpetua da solo: The prices-wages spiral is self-perpetuating, la spirale prezzi-salari si alimenta da sola □ self-pity, autocommiserazione; vittimismo; il piangersi addosso □ self-pitying, che si autocommisera; che si piange addosso; vittimista □ (bot.) self-pollination, autoimpollinazione; impollinazione diretta; autogamia □ self-portrait, autoritratto □ self-possessed, calmo; composto; padrone di sé □ self-possession, controllo dei propri nervi; calma; compostezza; padronanza di sé: to lose one's self-possession, perdere la calma □ self-praise, lode (o elogio) di sé; autoincensamento □ self-preservation, autoconservazione □ (tecn.) self-priming, autoadescante ( di una pompa) □ self-proclaimed, autoproclamato; dichiarato: a self-proclaimed racist, un razzista dichiarato □ self-promotion, il farsi propaganda da solo; autopromozione □ (mecc.) self-propelled, a propulsione autonoma; autopropulso; motorizzato; semovente: (mil.) self-propelled artillery, artiglieria semovente; (miss.) a self-propelled missile, un missile autopropulso □ (mecc.) self-propulsion, autopropulsione □ self-protection = self-defence ► sopra □ a self-publicist, uno che si fa la pubblicità da solo; uno che si batte la grancassa (fig.) □ ( cucina) self-raising flour, farina con l'aggiunta di bicarbonato di sodio; farina autolievitante □ self-realization, il realizzarsi ( nel lavoro, ecc.) □ self-realizing, che si realizza; che appaga le proprie aspirazioni □ (leg.) self-redress, autotutela □ self-regard, (grande) considerazione di sé e dei propri interessi □ self-regarding, interessato, egocentrico; egoista; pieno d'amor proprio □ self-registering, a registrazione automatica □ (mecc.) self-regulating, a regolazione automatica; autoregolatore □ self-regulatory, autoregolamentato □ self-reliance, fiducia in sé □ self-reliant, che ha fiducia in sé □ (leg.) self-remedy, autotutela □ self-renunciation = self-sacrifice ► sotto □ self-reproach, senso di colpa; rimorso □ (elettr.) self-reset, ripristino automatico □ self-respect, rispetto di sé; amor proprio; dignità □ self-respecting (o self-respectful), che ha amor proprio; dignitoso □ self-restraint, riserbo, riservatezza; dominio di sé, autocontrollo □ self-restrained, riservato; padrone di sé □ self-righteous, moralistico; che si crede più virtuoso degli altri; farisaico; ipocrita □ self-righteousness, moralismo; fariseismo; ipocrisia □ (tecn.) self-righting, (sost.) autoraddrizzamento; (agg.) di autoraddrizzamento, autoraddrizzante: self-righting mechanism, meccanismo di autoraddrizzamento □ ( USA) self-rising flour = self-raising flour ► sopra □ (polit.) self-rule = self-government ► sopra □ (polit.) self-ruling, dotato di autogoverno □ self-sacrifice, sacrificio di sé; abnegazione; altruismo □ self-sacrificing, che si sacrifica per gli altri; pieno d'abnegazione; altruistico □ self-satisfied, compiaciuto di sé; tronfio; borioso □ self-satisfaction, autocompiacimento; boria □ (elettron.) self-saturation, autosaturazione □ (tecn.) self-selection, autoselezione □ self-seeker, egoista; chi cerca solo il proprio interesse □ self-seeking, (sost.) egoismo; (agg.) egoistico □ self-service, self-service: self-service restaurant [shop, petrol station], ristorante [negozio, pompa di benzina] self-service □ self-serving, egoista □ (bot.) self-sown, spontaneo: self-sown vegetation, vegetazione spontanea □ self-starter, (autom., mecc.) starter automatico, autostarter; (fig. fam.) chi si sa organizzare bene da solo ( nel lavoro, ecc.), persona efficiente □ self-study, (sost.) studio di sé stessi; ( anche) studio da autodidatta, autoapprendimento; (agg.) autodidattico, per autoapprendimento □ self-styled, sedicente □ self-sufficiency, (eccessiva) sicurezza di sé, sicumera, presunzione; (econ.) autosufficienza, autarchia □ a self-sufficiency policy, una politica autarchica □ self-sufficient (o self-sufficing), (troppo) sicuro di sé, presuntuoso, che si dà arie di sufficienza; (econ.) autosufficiente: a self-sufficient country, un paese autosufficiente □ self-suggestion, autosuggestione □ self-supporting, in grado di mantenersi da solo; (econ.) autosufficiente, indipendente, autonomo; (tecn.) autoportante, autoreggente: self-supporting people, persone autosufficienti ( non a carico) □ self-surrender, arrendevolezza; accondiscendenza □ (econ.) self-sustained, autosostentato: self-sustained growth, sviluppo autosostentato □ self-sustaining = self-supporting ► sopra □ self-tanning cream, crema autoabbronzante □ (mecc.) self-tapping, autofilettante: a self-tapping screw, una vite autofilettante □ self-taught, autodidatta: a self-taught man, un autodidatta □ (fisc.) self-taxation, autotassazione □ (comput.) self-test, prova automatica; verifica automatica □ (fotogr.) self-timer, autoscatto □ self-training, autoaggiornamento ( di docenti, ecc.) □ (naut.) self-trimmer, (nave) autostivante □ (autom., mecc.) self-tuning, (agg.) che si registra da solo; dotato di autoregistrazione; (sost.) autoregistrazione ( di un motore) □ (naut.) self-unloader, (nave) autoscaricante □ self-will, caparbietà; ostinazione; il fare di testa propria □ self-willed, caparbio; ostinato; che fa di testa propria □ ( d'orologio) self-winding, a carica automatica □ self-worship, egolatria; egotismo □ self-worshipper, egolatra; egotista □ self-worth, autostima. -
11 potential
1) потенциал3) разность потенциалов, напряжение•-
absolute potential
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ac potential
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accelerating potential
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action potential
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adsorption potential
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advanced potential
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alternating potential
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barrier potential
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bath potential
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bias potential
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boundary potential
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breakdown potential
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bucking potential
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built-in potential
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chemical potential
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chemiosmotic potential
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contact potential
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Coulomb potential
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critical potential
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dark potential
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decomposition potential
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deflecting potential
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deionization potential
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demarcation potential
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depolarization potential
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diffusion potential
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discharge potential
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dry flashover potential
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earth potential
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electric potential
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electrochemical potential
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electrode potential
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electrofiltration potential
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electrokinetic potential
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electrolytic potential
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electromagnetic potential
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electron-stream potential
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electrophoretic potential
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electropolarization potential
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electrostatic potential
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equilibrium potential
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excitation potential
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extinction potential
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Fermi potential
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firing potential
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flashover potential
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floating potential
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flow potential
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galvanic potential
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geothermal potential
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glow potential
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gravity potential
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ground potential
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Hall potential
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high potential
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hydroelectric potential
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image potential
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induced polarization potential
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induced potential
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initial potential
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initial production potential
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injury potential
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inner contact potential
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interface potential
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ionic potential
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isolation potential
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Josephson potential
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junction contact potential
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junction potential
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liquid-junction potential
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magnetic field potential
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magnetic potential
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membrane potential
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mineral potential
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mini-hydro potential
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natural potential
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Nernst potential
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nuclear potential
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null potential
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open flow production potential
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open flow potential
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open-circuit potential
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operating potential
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oxidation-reduction potential
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pattern potential of knitting machine
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phase-boundary potential
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photovoltaic potential
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polarization potential
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potential of the Earth
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primary production potential
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priming potential
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production potential
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protection potential
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puncture potential
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radiation potential
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redox potential
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reduction potential
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reference potential
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refrigeration potential
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relaxation potential
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resting potential
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rest potential
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scalar potential
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space charge potential
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sparking potential
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spark potential
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spontaneous potential
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standard electrode potential
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streaming potential
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striking potential
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surface potential
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target potential
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telluric potential
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thermodynamic potential
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threshold potential
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trolley potential
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vector potential
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water and power potential
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zero potential
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zeta potential -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 potential
1) потенциал (1. потенциальная функция 2. потенциальные возможности) || потенциальный (1. относящийся к потенциальной функции 2. безвихревой (о поле) 3. относящийся к потенциальным возможностям)2) разность потенциалов, напряжение•- action potential
- alteration potential
- barrier potential
- bias potential
- Born-Mayer potential
- boundary potential
- breakdown potential
- breakdown surface potential
- Buckingham potential
- built-in potential
- Catlow-Diller-Norgett potential
- channel potential
- chemical potential
- complex potential
- confining potential
- contact potential
- control potential
- Coulomb potential
- critical potential
- cutoff potential
- dark potential
- deflecting potential
- deformation potential
- deionization potential
- demarcation potential
- diffusion potential
- early receptor potential
- electric potential
- electrochemical potential
- electrode potential
- electrokinetic potential
- electrolytic potential
- electromagnetic potential
- electron-stream potential
- electrophoretic potential
- equilibrium potential
- evoked potential
- excitation potential - extraction potential
- Fermi potential
- firing potential
- floating potential
- gate potential
- glow potential
- graded potential
- Hall potential
- image potential
- induced potential
- inhibitory potential - intensifier potential
- interface potential
- interionic potential
- ionization potential
- Josephson potential
- Lienard-Wiechert potential
- magnetic potential
- magnetic scalar potential
- magnetic vector potential
- mask potential
- membrane potential
- muffin-tin potential
- neuron potential
- nonequilibrium potential
- operating potential
- pair potential
- phase-boundary potential
- pinning potential
- plasma potential
- polarizing potential - radiation potential
- receptor potential
- reduction potential
- reference potential
- reflectionless potential
- reflector potential
- resonance potential
- rest potential
- resting potential
- retarded potential
- reversible potential
- scalar potential
- scalar electromagnetic potential
- single-particle potential
- sinusoidal potential
- spline potential
- substrate potential
- surface potential
- target potential
- thermodynamic potential
- Toda potential
- tracer potential
- transmembrane potential
- vector potential
- vector electromagnetic potential
- zero potential
- zeta potential -
14 potential
1) потенциал (1. потенциальная функция 2. потенциальные возможности) || потенциальный (1. относящийся к потенциальной функции 2. безвихревой (о поле) 3. относящийся к потенциальным возможностям)2) разность потенциалов, напряжение•- action potential
- alteration potential
- barrier potential
- bias potential
- Born-Mayer potential
- boundary potential
- breakdown potential
- breakdown surface potential
- Buckingham potential
- built-in potential
- Catlow-Diller-Norgett potential
- channel potential
- chemical potential
- complex potential
- confining potential
- contact potential
- control potential
- Coulomb potential
- critical potential
- cutoff potential
- dark potential
- deflecting potential
- deformation potential
- deionization potential
- demarcation potential
- diffusion potential
- early receptor potential
- electric potential
- electrochemical potential
- electrode potential
- electrokinetic potential
- electrolytic potential
- electromagnetic potential
- electron-stream potential
- electrophoretic potential
- equilibrium potential
- evoked potential
- excitation potential
- excitatory postsynaptic potential
- extinction potential
- extraction potential
- Fermi potential
- firing potential
- floating potential
- gate potential
- glow potential
- graded potential
- Hall potential
- image potential
- induced potential
- inhibitory postsynaptic potential
- inhibitory potential
- injury potential
- intensifier potential
- interface potential
- interionic potential
- ionization potential
- Josephson potential
- Lienard-Wiechert potential
- magnetic potential
- magnetic scalar potential
- magnetic vector potential
- mask potential
- membrane potential
- muffin-tin potential
- neuron potential
- nonequilibrium potential
- operating potential
- pair potential
- phase-boundary potential
- pinning potential
- plasma potential
- polarizing potential
- postsynaptic potential
- quasi-Fermi potential
- radiation potential
- receptor potential
- reduction potential
- reference potential
- reflectionless potential
- reflector potential
- resonance potential
- rest potential
- resting potential
- retarded potential
- reversible potential
- scalar electromagnetic potential
- scalar potential
- single-particle potential
- sinusoidal potential
- spline potential
- substrate potential
- surface potential
- target potential
- thermodynamic potential
- Toda potential
- tracer potential
- transmembrane potential
- vector electromagnetic potential
- vector potential
- zero potential
- zeta potentialThe New English-Russian Dictionary of Radio-electronics > potential
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15 Einthoven, Willem
SUBJECT AREA: Medical technology[br]b. 21 May 1860 Semarang, Javad. 28 September 1927 Leiden, the Netherlands[br]Dutch physiologist, inventor of the string galvanometer and discoverer of the electrocardiogram (ECG).[br]As a medical student in Utrecht from 1879 Einthoven published an account of pronation and supination of the arm (following his own injury) as well as a paper on stereoscopy through colour differentiation. Soon after graduating in July 1885, he was appointed Professor of Physiology at Leiden.In 1895, while involved in the study of the electric action potentials of the heart, he developed the sensitive string galvanometer, and in 1896 he was able to register the electrocardiograms of animals and humans, relating them to the heart sounds. Developing this work, he not only established the detailed geometry of the leads for these recordings, but was able to build up an insight into their variations in different forms of heart disease. In 1924 he further investigated the action currents of the sympathetic nervous system.[br]Principal Honours and DistinctionsNobel Prize for Medicine or Physiology 1924.Bibliography1895, "Uber die form des menschlichen Elektrocardiogramms", Pflügers Archiv.Further Readingde Waart, 1957, Einthoven, Haarlem (complete list of works).MG -
16 Moissan, Ferdinand-Frédéric-Henri
SUBJECT AREA: Chemical technology[br]b. 28 September 1852 Paris, Franced. 20 February 1907 Paris, France[br]French chemist, the first to isolate fluorine, and a pioneer in high-temperature technology.[br]His family, of modest means, moved in 1864 to Meaux, where he attended the municipal college; he returned to Paris before completing his education and apprenticed himself to a pharmacist. In 1872 he began work as a laboratory assistant at the Musée d'Histoire Naturelle, while continuing studies in chemistry. He qualified as a pharmacist at the Ecole Supérieure de Pharmacie in 1879, and by this time he had decided that his main interest was inorganic chemistry. His early investigations concerned the oxides of iron and related metals; his work attracted the favourable attention of Sainte-Claire Deville and was the subject of his doctoral thesis. In 1882 Moissan married Leonie Lugan, whose father provided generous financial support, enabling him to pursue his researches with greater freedom and security. He became, successively, Professor of Toxicology at the Ecole in 1886 and of Inorganic Chemistry in 1899. In 1884 Moissan began both his investigation of the compounds of fluorine and his attempts to isolate the highly reactive element itself. Previous attempts by chemists had ended in failure and sometimes injury. Moissan's health, too, was affected, but in June 1886 he succeeded in isolating fluorine by electrolysing potassium fluoride in hydrogen fluoride at −50°C (−58°F) in platinum apparatus. He was then able to prepare further compounds of fluorine, some of technological importance, such as carbon tetrafluoride. At the same time, Moissan turned his attention to the making of artificial diamonds. To achieve this, he devised his celebrated electric-arc furnace; this was first demonstrated in December 1892 and consisted of two lime blocks placed one above the other, with a cavity for a crucible and two grooves for carbon electrodes, and could attain a temperature of 3,500°C (6,332°F). It seemed at first that he had succeeded in making diamonds, but this attempt is now regarded as a failure. Nevertheless, with the aid of his furnace he was able to produce and study many substances of technological importance, including refractory oxides, borides and carbides, and such metals as manganese, chromium, uranium, tungsten, vanadium, molybdenum, titanium and zirconium; many of these materials had useful applications in the chemical and metallurgical industries (e.g. calcium carbide became the main source of acetylene).[br]Principal Honours and DistinctionsNobel Prize in Chemistry 1906.BibliographyThere are several listings of his more than 300 publications, such as Lebeau, cited below. Major works are Le Four électrique (1897, Paris) and Le Fluor et ses composés (1900, Paris).Further ReadingCentenaire de l'Ecole supérieure de pharmacie de l'Université de Paris 1803–1903,1904, Paris, pp. 249–57.B.Harrow, 1927, Eminent Chemists of Our Time, 2nd edn, New York, pp. 135–54, 374– 88.P.Lebeau, 1908, "Notice sur la vie et les travaux de Henri Moissan", Bulletin Soc. chim. de France (4 ser.) 3:i–xxxviii.LRDBiographical history of technology > Moissan, Ferdinand-Frédéric-Henri
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