-
1 Direct Mail
Es una de las formas del Marketing directo. Consiste en hacer llegar por correo un envío personalizado a unas personas determinadas incluidas en una lista de correo. Puede ser una carta promocional, sistemas para aumentar la atención del cliente,... -
2 direct
di'rekt
1. adjective1) (straight; following the quickest and shortest way: Is this the most direct route?) directo2) ((of manner etc) straightforward and honest: a direct answer.) franco, sincero, directo3) (occurring as an immediate result: His dismissal was a direct result of his rudeness to the manager.) directo4) (exact; complete: Her opinions are the direct opposite of his.) exacto5) (in an unbroken line of descent from father to son etc: He is a direct descendant of Napoleon.) directo
2. verb1) (to point, aim or turn in a particular direction: He directed my attention towards the notice.) dirigir2) (to show the way to: She directed him to the station.) indicar el camino3) (to order or instruct: We will do as you direct.) ordenar4) (to control or organize: A policeman was directing the traffic; to direct a film.) dirigir•- directional
- directive
- directly
- directness
- director
- directory
direct1 adj directodirect2 adv directodirect3 vb dirigir / indicartr[dɪ'rekt, daɪ'rekt]1 (gen) directo,-a■ there is a direct link between smoking and cancer hay una relación directa entre el tabaco y el cáncer2 (exact, complete) exacto,-a3 (straightforward - person, manner) franco,-a, sincero,-a; (- question) directo,-a; (- answer) claro,-a1 (go, write, phone) directamente; (broadcast) en directo■ does this train go direct to Bristol? ¿este tren va directo a Bristol?1 (show the way) indicar el camino a2 (letter, parcel) mandar, dirigir3 (attention, remark) dirigir4 (traffic, organization, inquiry) dirigir5 (play, actors) dirigir6 formal use (order, command) ordenar1 (play, actors) dirigir\SMALLIDIOMATIC EXPRESSION/SMALLto be a direct descendent of somebody ser descendiente directo,-a de alguien, descender de alguien por línea directato make/score a direct hit dar en el blancodirect current corriente nombre femenino continuadirect debit domiciliación nombre femenino de pagosdirect object complemento directodirect speech estilo directodirect [də'rɛkt, daɪ-] vt1) address: dirigir, mandar2) aim, point: dirigir3) guide: indicarle el camino (a alguien), orientar4) manage: dirigirto direct a film: dirigir una película5) command: ordenar, mandardirect adv: directamentedirect adj1) straight: directo2) frank: francoadj.• directo, -a adj.• exacto, -a adj.• seguido, -a adj.• sincero, -a adj.adv.• derecho adv.v.• conducir v.• dirigir v.• encaminar v.• encauzar v.• enderezar v.• enjergar v.• gobernar v.• guiar v.• mandar v.• menear v.• regentar v.də'rekt, daɪ-, daɪ'rekt, dɪ-
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; < goavel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestraaffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir*[daɪ'rekt]1. ADJ1) (=without detour) [route, train, flight] directo2) (=immediate) [cause, result] directo; [contact, control, responsibility, descendant] directo"keep away from direct heat" — "no exponer directamente al calor"
3) (=straightforward, not evasive) [answer, refusal] claro, inequívoco; [manner, character] abierto, franco2. ADV1) (=straight) [go, fly, pay] directamentewe fly direct to Santiago — volamos directo or directamente a Santiago
2) (=frankly) con franqueza, sin rodeos3. VT1) (=aim) [+ remark, gaze, attention] dirigir (at, to a)2) (=give directions to)can you direct me to the station? — ¿me puede indicar cómo llegar a la estación?
3) (=control) [+ traffic, play, film] dirigir4) (=instruct)to direct that... — mandar que...
4.CPDdirect access N — (Comput) acceso m directo
direct action N — acción f directa
direct advertising N — publicidad f directa
direct cost N — costo m directo
direct current N — (Elec) corriente f continua
direct debit N — pago m a la orden
direct debiting N — domiciliación f (de pagos)
direct dialling N — servicio m (telefónico) automático, discado m directo (LAm)
direct discourse N — (esp US) (Gram) estilo m directo
direct free kick N — golpe m libre directo
direct grant school N — (Brit) † escuela f subvencionada
direct hit N — (Mil) impacto m directo
direct mail N — publicidad f por correo, correspondencia f directa
direct mail shot N — (Brit) campaña f publicitaria por correo, mailing m
direct marketing N — márketing m directo
direct object N — (Gram) complemento m directo
direct rule N — gobierno m directo
direct selling N — ventas fpl directas
direct speech N — (Ling) estilo m directo
direct tax N — impuesto m directo
direct taxation N — tributación f directa
* * *[də'rekt, daɪ-, daɪ'rekt, dɪ-]
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; <go/travel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestra/traffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir* -
3 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f
См. также в других словарях:
direct mail marketing — UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct mail marketers all face… … Financial and business terms
direct-mail marketing — Method of merchandising in which the seller s offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail … Universalium
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia
direct mail marketer — direct mail marketing UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct… … Financial and business terms
direct-mail selling — direct mail marketing A form of direct marketing in which sales literature or other promotional material is mailed directly to selected potential purchasers. The seller may be the producer of the products or a business that specializes in this… … Big dictionary of business and management
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct mail fundraising — is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or acquire new donors or members and to inform, cultivate, resolicit, and upgrade the level of their contributions or dues. The technique… … Wikipedia
direct mail — ➔ mail1 * * * direct mail UK US noun [U] MARKETING ► advertisements that are sent through the mail to a large number of consumers: »In many ways, the Web is more effective than television advertising and direct mail. »Typically, most of the… … Financial and business terms
direct mail advertising — noun (marketing). • • • Main Entry: ↑direct … Useful english dictionary
direct mail — /daɪˌrekt meɪl/ noun the practice of selling a product by sending publicity material to possible buyers through the post ● These calculators are only sold by direct mail. ● The company runs a successful direct mail operation. ▪▪▪ ‘…all of those… … Marketing dictionary in english