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1 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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2 direct-response advertising
реклама посылочной торговли, предполагающая прямой ответ адресатаАнгло-русский словарь промышленной и научной лексики > direct-response advertising
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3 direct response marketing
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response marketing
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4 direct-response TV
Advertising: DRTVУниверсальный русско-английский словарь > direct-response TV
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5 publicidad de respuesta directa
• direct-response advertisingDiccionario Técnico Español-Inglés > publicidad de respuesta directa
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6 spontane Kaufreaktion abgestellte Werbung
: auf spontane Kaufreaktion abgestellte Werbung<V&M> direct-action advertising, direct response advertisingBusiness german-english dictionary > spontane Kaufreaktion abgestellte Werbung
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7 auf spontane Kaufreaktion abgestellte Werbung
Werbung f: auf spontane Kaufreaktion abgestellte Werbung f V&M direct-action advertising, direct response advertisingBusiness german-english dictionary > auf spontane Kaufreaktion abgestellte Werbung
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8 реклама, предполагающая прямой ответ адресата
Business: direct response advertisingУниверсальный русско-английский словарь > реклама, предполагающая прямой ответ адресата
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9 карточка прямого ответа
Advertising: direct response cardУниверсальный русско-английский словарь > карточка прямого ответа
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10 предложение с прямым ответом
Advertising: direct-response offerУниверсальный русско-английский словарь > предложение с прямым ответом
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11 прямой запрос
Advertising: direct-response inquiry -
12 прямой отклик
Advertising: direct response -
13 список откликнувшихся на рекламу
Advertising: direct response listУниверсальный русско-английский словарь > список откликнувшихся на рекламу
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14 стимулирование в рамках прямого маркетинга
Advertising: direct response promotionУниверсальный русско-английский словарь > стимулирование в рамках прямого маркетинга
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15 прямой маркетинг
1) General subject: database marketing2) Economy: direct-response marketing3) Advertising: direct marketing (купля-продажа, совершаемая путём обращения по почте, телефону или телевидению, без помощи торговых посредников и методов личной продажи, особенно таких товаров как книги, компакт-диски), direct response marketing (купля-продажа, совершаемая путём обращения по почте, телефону или телевидению, без помощи торговых посредников и методов личной продажи, особенно таких товаров как книги, компакт-диски)5) Business: direct marketing -
16 прямой ответ
1) General subject: direct answer2) Advertising: plain answer3) Business: direct response4) Makarov: blunt answer, direct reply, straight answer, straightforward answer -
17 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
18 push and pull strategies
Mktgapproaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets. -
19 непосредственный читательский отклик
Advertising: direct reader responseУниверсальный русско-английский словарь > непосредственный читательский отклик
См. также в других словарях:
direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… … Financial and business terms
direct response advertising — /daɪˌrekt rɪ spɒns ˌædvətaɪzɪŋ/ noun advertising in such a way as to get customers to send in inquiries or orders directly by mail … Marketing dictionary in english
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
direct-response — adjective Date: 1976 of or relating to direct marketing < direct response advertising > … New Collegiate Dictionary
direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising … Marketing dictionary in english
direct-action advertising — /daɪˌrekt ˌækʃən ædvətaɪzɪŋ/ noun advertising which aims to get a quick response ● We’ll need some direct action advertising if we’re not to fall behind our competitors this spring. ● Direct action advertising will only help us in the short term … Marketing dictionary in english
direct-action advertising — See direct response TV advertising … Big dictionary of business and management
Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
direct-response TV advertising — DRTV advertising; direct action advertising A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service … Big dictionary of business and management
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms