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1 sales statistics
Mktgdata relating to the sales of a particular product, service, or brand. Sales statistics include numbers and types of products sold, areas where they are sold, calls and visits made, contacts established, categories of customers, costs and time spent on sales activities, and administration. These statistics are often used in conjunction with the sales plan and for sales forecasting. They can also be used to identify areas of weakness in sales support staff and to identify areas for training. Statistics can also contribute to the identification of profitable product lines or products to abandon. -
2 sales plan
Gen Mgtthe development of the future objectives of a sales department in order to improve performance and increase sales. A sales plan is a form of business plan that sets out the shortand long-term opportunities for the sales department, concentrating on building on the department’s strengths and analyzing and avoiding weaknesses. It also includes the setting of future sales objectives, based on realistic projections, looking at future costs, and taking into account the objectives of other departments. -
3 sales and general administrative costs
Универсальный русско-английский словарь > sales and general administrative costs
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4 return on sales
Fina company’s operating profit or loss as a percentage of total sales for a given period, typically a year.Abbr. ROSEXAMPLEReturn on sales shows how efficiently management uses the sales income, thus reflecting its ability to manage costs and overhead and operate efficiently. It also indicates a firm’s ability to withstand adverse conditions such as falling prices, rising costs, or declining sales. The higher the figure, the better a company is able to endure price wars and falling prices. It is calculated using the basic formula:Operating profit / total sales × 100 = Percentage return on salesSo, if a company earns $30 on sales of $400, its return on sales is:30 / 400 = 0.075 × 100 = 7.5%Some calculations use operating profit before subtracting interest and taxes; others use after-tax income. Either figure is acceptable as long as ROS comparisons are consistent. Using income before interest and taxes will produce a higher ratio.Return on sales has its limits, since it sheds no light on the overall cost of sales or the four factors that contribute to it: materials, labor, production overheads, and administrative and selling overheads. -
5 after-sales service
Mktgcustomer support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty—traditionally one year from the date of purchase, but increasingly two or more years—maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response. In the case of a service provider, after-sales service might include additional top-up training or helpdesk availability. Of equal importance is the customer’s perception of the degree of willingness with which a supplier deals with a question or complaint, speed of response, and action taken. -
6 contribution to sales ratio
Fina ratio used in product profit planning and as a means of ranking alternative products. It is calculated as follows:Revenue minus all variable costs × 100/ RevenueThe ultimate business dictionary > contribution to sales ratio
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7 Absatzgefüge
Absatzgefüge
marketing structure;
• Absatzgelegenheit sales opportunity;
• Absatzgemeinschaft sales combine (syndicate);
• Absatzgenossenschaft marketing cooperative, cooperative marketing association, (landwirtschaftliche) producer (agricultural) cooperative, farm[er’s] cooperative (US), producer society (Br.);
• Absatzgenossenschaft auf Provisionsbasis terminal cooperative commission agency (US);
• Absatzgepflogenheiten marketing practices;
• Absatzgesellschaft trading company;
• Absatzgliederung sales classification;
• Absatzgremium selling group, sales (marketing) conference;
• Absatzgrenze sales limit;
• Absatzhöhe volume of trade;
• Absatzhonorar (Autor) royalty;
• Absatzindex sales index;
• Absatzkalender selling calendar;
• Absatzkalkulation sales estimate;
• sich in eine gewaltige Absatzkampagne stürzen to launch into a massive sales drive;
• Absatzkanäle marketing channels;
• Absatzkartell distribution (sales, marketing) cartel;
• Absatzkenntnis marketing knowledge;
• umfassende Absatzkenntnisse competence in marketing;
• Absatzkennzahlen distribution indices, (Statistik) standard figures of distribution;
• Absatzklima state of the market;
• Absatzkonjunktur seller’s market;
• Absatzkontingent market (marketing, sales) quota;
• Absatzkontingentierung allocation of sale;
• Absatzkontrolle marketing (sales) control, orderly marketing (US);
• Absatzkontrollstelle marketing board;
• Absatzkonzentration market concentration;
• Absatzkonzeption marketing conception;
• Absatzkosten distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing;
• Absatzkrise sales crisis, slump in sales;
• Absatzkunde marketing knowledge;
• Absatzkurve distribution (sales) curve;
• Absatzlage sales (market) situation, sales position;
• schlechte Absatzlage poor market situation;
• Absatzleistung market performance;
• Absatzlenkung sales control, control of the market, controlled distribution;
• Absatzmangel selling pressure. -
8 Vertriebsabkommen
Vertriebsabkommen
marketing agreement;
• Vertriebsabsprache distribution agreement;
• Vertriebsabteilung sales (marketing) department;
• Vertriebsabwicklung sales management;
• Vertriebsagentur marketing agency;
• Vertriebsaktivitäten sales tasks;
• Vertriebsanalyse sales (marketing) analysis;
• Vertriebsanlagen sales facilities;
• Vertriebsanstrengungen sales drive, marketing (selling) efforts;
• Vertriebsapparat marketing organization (machinery), distributive machinery, sales administration (organization);
• leistungsfähiger Vertriebsapparat marketing efficiency;
• wachsende Vertriebsaufgaben growing distribution task;
• Vertriebsaufwand expense of marketing (sale), marketing expenses (cost), distribution costs;
• Vertriebsausschuss sales committee;
• Vertriebsaussichten marketing conditions (outlook), sales prospects;
• Vertriebsbedingungen market[ing] conditions, sales terms (US);
• Vertriebsberater marketing adviser, sales consultant;
• freiberuflicher Vertriebsberater marketing consultant (counsellor);
• Vertriebsberatung marketing consulting;
• Vertriebsbereich sales (distribution, marketing) area;
• Vertriebsbeschränkungen sales restrictions. -
9 Absatzkosten
Absatzkosten
distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing -
10 salgskostnader
subst. selling costs/expenses, sales costs, cost of sales -
11 gross profit percentage
Fina ratio used to gain an insight into the relationship between production/purchasing costs and sales revenues. It is calculated as follows:(Sales – cost of sales) × 100 /Sales for the period -
12 издержки реализации
Универсальный русско-английский словарь > издержки реализации
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13 расходы по продаже
1) Economy: costs of sales2) Audit: selling expensesУниверсальный русско-английский словарь > расходы по продаже
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14 затраты производства реализованной продукции
затраты производства реализованной продукции
Один из основных показателей, рассчитываемых в соответствии с международными и многими национальными бухгалтерскими стандартами и указываемых в отчете о прибылях и убытках. В российском бухгалтерском учете используется показатель «себестоимость реализации товаров, продукции, работ, услуг», в который (в отличие от общепринятой в мире калькуляции затрат) включается нормативная «начисленная амортизация активов производственного (цехового) назначения», не показываемая полностью (отдельной статьей) в отчете о прибылях и убытках, это принято в мировом сообществе. Это затрудняет выполнение пересчетов, необходимых для оценки стоимости имущества.
[ОАО РАО "ЕЭС России" СТО 17330282.27.010.001-2008]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > затраты производства реализованной продукции
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15 gastos de ventas
• sales charge• selling costs• selling expenditures• selling expense• selling expenses• selling flat -
16 Vertriebskosten
Vertriebskosten pl 1. GEN, IND, LOGIS distribution costs; 2. V&M marketing costs, sales costs* * *pl 1. <Geschäft, Ind, Transp> distribution costs; 2. <V&M> marketing costs, sales costs* * *Vertriebskosten
cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution -
17 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
18 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US). -
19 торговые издержки
1) General subject: business expense2) Engineering: costs of marketing3) Economy: business expenditure, business expenditures, business expenses, commercial cost, commercial expenses, merchandising cost, merchandising costs, selling cost, selling costs, selling expenses4) Advertising: sales costs5) Business: sales and distribution expenses, sales expenses, selling overheads6) Investment: trading costs -
20 издержки реализации
Русско-английский большой базовый словарь > издержки реализации
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