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1 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
2 paper
paper copy copie f papier;paper shredder déchiqueteuse fpaper loss moins-value f;paper profit profit m fictif;paper securities titres m pl fiduciaires, papiers m pl valeurs(c) (banknotes) billets m pl (de banque)paper currency papier-monnaie m;paper money papier-monnaiepaper feed alimentation f en papier;paper format format m de papier;paper jam bourrage m de papier;paper tray bac m à feuillesWall Street's rapid rise has meant many Americans feel richer and they have been prepared to spend their paper profits from the US equity markets by borrowing against them or running down their savings. If Mr Greenspan's policy decisions spark a crisis of confidence, Wall Street could nose dive with a consequent impact on consumer spending.
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3 domestic
A n1 †( servant) domestique† mf ;2 ○ ( argument) dispute f conjugale.B adj1 Pol ( home) [market, affairs, consumption, policy, flight, demand, price] intérieur ; [consumer] du pays ; [crisis, issue] de politique intérieure ;2 ( of house) [activity, animal] domestique ; domestic chores tâches fpl ménagères ; domestic staff domestiques mfpl ;3 ( family) [life, situation, harmony] familial ; [dispute] conjugal ; domestic bliss hum le bonheur familial. -
4 inform
A vtr1 (notify, tell) informer [person, authorities, police, public, consumer] (of, about de ; that du fait que) ; I informed him (that) his visit was unnecessary je lui ai fait savoir que sa visite était inutile ; I would like to be informed j'aimerais être averti ; why wasn't I informed? pourquoi n'ai-je pas été informé or averti? ; to keep sb informed tenir qn informé or au courant (of, as to de) ; I informed him of my views je lui ai fait part de mes vues ; I am pleased/sorry to inform you that j'ai le plaisir/le regret de vous informer du fait que ; to inform sb if/when avertir qn si/quand ;2 (pervade, give essential features to) [idea, premise, sense] guider [writing, work, policy, law].B vi1 ( denounce) to inform on ou against dénoncer ;2 ( give information) informer. -
5 reaction
reaction [rɪ'ækʃən]∎ their reaction to the news was unexpected ils ont réagi à la nouvelle de façon inattendue;∎ what was her reaction? quelle a été sa réaction?, comment a-t-elle réagi?;∎ her work is a reaction against abstract art son œuvre est une réaction par rapport à l'art abstrait;∎ public reaction to the policy has been mixed la réaction du public face à cette mesure a été mitigée∎ it slows down your reactions cela ralentit vos réflexes∎ the forces of reaction les forces fpl réactionnaires►► Technology reaction engine, reaction motor moteur m à réaction, réacteur m;reaction time temps m de réaction;Technology reaction turbine turbine f à réaction
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