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1 поведение потребителя
поведение потребителя
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
consumer behaviour
An observable pattern of activity concerned with the purchase of goods and services and susceptible to the influence of marketing and advertising strategies. (Source: CON)
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Русско-немецкий словарь нормативно-технической терминологии > поведение потребителя
См. также в других словарях:
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