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1 prestige
prestige [pre'sti:ʒ]1 nounprestige m;∎ it would mean a loss of prestige ce serait déchoir ou dérogerde prestige;∎ prestige appartments appartements mpl de grand standing;∎ a prestige job un poste prestigieux;∎ the prestige value of the address le caractère prestigieux de l'adresse, l'adresse f prestigieuse;∎ it has prestige value c'est prestigieux►► Marketing prestige advertising publicité f de prestige;prestige goods produits mpl prestigieux;prestige model modèle m de prestige;Commerce prestige price prix m de prestige;Marketing prestige product produit m de prestige;Marketing prestige promotion promotion f de prestige -
2 sweat equity
American plus-value f (acquise grâce à des améliorations, au travail fourni etc)While the terms of these two deals were not disclosed, it is generally believed that agencies can go for 1.5 times their revenue. In Burrell's case, that could amount to $32.7 million, according to Advertising Age. "These mergers are good because they recognize the sweat equity that multicultural agencies have put into the business," says the AA's Donahue.
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3 rate
A n1 ( speed) rythme m ; the rate of improvement/of production le rythme d'amélioration/de production ; the rate at which children learn le rythme auquel les enfants apprennent ; to work at a steady rate travailler à un rythme régulier ; at a rate of 50 an hour au rythme de 50 par heure ; at this rate we'll finish in no time à ce rythme nous aurons fini en moins de deux ; at this rate we'll never be able to afford a car fig à ce rythme-là nous n'aurons jamais les moyens d'acheter une voiture ; at the rate you're going… fig au train où tu vas… ; to drive/work at a terrific rate conduire/travailler à toute vitesse ;2 ( number of occurrences) taux m ; the divorce/birth/unemployment rate le taux de divorce/natalité/chômage ; the pass/failure rate for that exam is 60% le taux de réussite/d'échec à l'examen est de 60% ;3 ( level) the interest/mortgage rate le taux d'intérêt/de l'emprunt-logement ; the rate of growth/of inflation/of exchange le taux de croissance/d'inflation/de change ;4 ( charge) tarif m ; postal/advertising rates les tarifs postaux/publicitaires ; translator's rates les tarifs des traducteurs ; what is the rate for a small ad? quel est le tarif pour une petite annonce? ; telephone calls are charged at several rates il existe plusieurs tarifs pour les communications téléphoniques ; at a reduced rate à tarif réduit ; to get a reduced rate bénéficier d'un tarif réduit ; what's the going rate for a Picasso? quel est le prix moyen d'un Picasso? ;5 ( wage) tarif m ; his hourly rate is £12 son salaire horaire est de 12 livres sterling ; to pay sb the going rate for the job payer qn au tarif en vigueur ; what's the going rate for a babysitter? quel est le tarif actuel pour une babysitter? ; what is your hourly rate of pay? combien gagnez-vous de l'heure?, quel est votre salaire horaire? ;D vtr1 ( classify) I rate his new novel very highly j'admire beaucoup son nouveau roman ; how do you rate this restaurant/him as an actor? que pensez-vous de ce restaurant/de lui comme acteur? ; how do you rate the food in that restaurant? comment trouvez-vous la cuisine de ce restaurant? ; to rate sb as a great composer considérer qn comme un grand compositeur ; to rate sb among the best pianists in the world classer qn parmi les meilleurs pianistes du monde ; highly rated très coté ;2 ( deserve) mériter [medal, round of applause] this hotel rates three stars cet hôtel mérite trois étoiles ; the joke/the story hardly rates a mention la plaisanterie/l'histoire ne mérite pas qu'on en parle ;3 ( value) estimer [honesty, friendship, person] ; I rate courage very highly j'estime beaucoup le courage.E vi ( rank) how did our cheese/wine rate? où notre fromage/vin s'est-il classé? ; where do I rate compared to him? où est-ce que je me classe or situe par rapport à lui? ; she rates among the best sopranos in Europe elle compte parmi les meilleures sopranos européennes ; that rates as the best wine I've ever tasted c'est le meilleur vin que j'aie jamais goûté ; that doesn't rate high on my list of priorities cela ne figure pas très haut dans ma liste de priorités.F v refl how do you rate yourself as a driver? comment vous jugez-vous en tant que conducteur? ; she doesn't rate herself very highly elle n'a pas une très haute opinion d'elle-même.at any rate en tout cas. -
4 effective
effective [ɪ'fektɪv](a) (which works well → measure, treatment, advertising etc) efficace; (→ worker, manager) efficace; (→ argument) qui porte; (→ service, system) qui fonctionne bien; (→ disguise) réussi;∎ an effective way of doing sth un moyen efficace de faire qch;∎ the medicine was effective le médicament a produit son effet∎ effective date date f d'entrée en vigueur;∎ effective as from 1 January (law) en vigueur ou applicable à compter du 1er janvier;∎ effective 1 January à compter du 1er janvier;∎ to cease to be effective (policy, law) cesser d'être applicable;∎ to become effective entrer en vigueur∎ to assume effective command of a team assumer la direction réelle d'une équipe;∎ this resulted in the effective silencing of all opposition (was tantamount to) cela a eu en effet pour résultat de faire taire les opposants(e) (creating effect → colour, illustration) qui fait de l'effetMilitary effectifs mpl►► Finance effective annual rate taux m annuel effectif;Finance effective income revenu m réel;Commerce effective life (of product, structure) durée f de vie effective;effective range (of firearm, missile) portée f utile;Finance effective tax rate taux m d'imposition effectif
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