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121 spazio
m (pl -zi) spacespazio aereo airspace* * *spazio s.m.1 ( estensione illimitata) space: la concezione di spazio, the concept of space; (fis.) spazio a quattro dimensioni, quadrimensionale, four-dimensional space (o space-time continuum) // (mat.): spazio euclideo, Euclidean space; spazio fibrato, fibre bundle; spazio normato, normed space; spazio vettoriale, vector space2 (astr.) space: spazio cosmico, space; spazio interplanetario, interplanetary space; spazio interstellare, interstellar (o outer) space; uomo nello spazio, man in space; gravitare nello spazio, to gravitate in space3 ( posto) space; room; ( distanza) distance: non c'è spazio qui per questa sedia, there is no room here for this chair; le due case erano separate da uno spazio di dieci metri, there was a distance (o space) of ten metres between the two houses; questo armadio occupa troppo spazio, this wardrobe takes up too much room (o space); non ti scrivo altro per mancanza di spazio, I won't write any more for lack of space; non c'è spazio sufficiente per far giocare i bambini, there's not enough room for the children to play; lo spazio percorso, the distance run // spazio vitale, living-space: siamo troppi qui dentro, manca lo spazio vitale, there are too many of us here, there is not enough living-space // fare spazio a qlcu., to make room for s.o.: fate spazio per favore, sta arrivando il presidente!, clear some space (o the way), the president is coming! // dar spazio a un avvenimento, to give space to an event // spazio pubblicitario, advertising space // spazio di frenatura, ( di veicoli) braking-distance // spazio aereo, airspace; chiudere uno spazio aereo, to close an airspace // (elettr.) spazio esplosivo, spark-gap // (mecc.) spazio nocivo, clearance volume // (anat.) spazio intercostale, interdentale, intercostal, interdental space // (inform.): spazio in memoria, memory space; spazio da riempire, vuoto, non utilizzato, blank; spazio intercalare, embedded blank4 ( estensione di tempo) period, space: nello spazio di due ore, di un anno, in the space of two hours, of a year5 (fig.) ( opportunità) scope: il mercato del lavoro non offre molto spazio ai giovani, there is not much scope for the young in the labour market; non c'è molto spazio per migliorare in questo lavoro, there isn't much scope in this job6 (tip.) space: spazio da 4, 4-em space; spazio finissimo, hair space; spazio in bianco, blank (space)7 (mus.) space.* * *1) astr. filos. space2) (posto) room U, space Ufare spazio per o a to make room for [oggetto, persona]; non c'è molto spazio per muoversi in questo ufficio — there isn't much elbowroom in this office
3) (area) space- i aperti — open space
4) fig. (opportunità)dare spazio a qcn. — to give sb. space
5) (distanza) space, gap, clearanceuno spazio di 5 cm tra l'auto e il muro — a 5 cm clearance o space between the car and the wall
6) (di tempo)nello spazio di dieci minuti — in o within the space of ten minutes
7) tip. space8) scol. blank9) inform.•* * *spaziopl. -zi /'spattsjo, tsi/sostantivo m.1 astr. filos. space2 (posto) room U, space U; spazio per le gambe legroom; occupare molto spazio to take up a lot of room o space; avere poco spazio to be short of room; fare spazio per o a to make room for [oggetto, persona]; non c'è molto spazio per muoversi in questo ufficio there isn't much elbowroom in this office3 (area) space; spazio verde green area; - i aperti open space; i grandi -zi aperti the great outdoors4 fig. (opportunità) dare spazio a qcn. to give sb. space; non lascia spazio a dubbi there is no room for doubt5 (distanza) space, gap, clearance; uno spazio di 5 cm tra l'auto e il muro a 5 cm clearance o space between the car and the wall7 tip. space8 scol. blank; riempire gli -zi vuoti to fill in the blanks9 inform. spazio su disco disk spacespazio aereo air space; spazio di frenata braking distance; spazio pubblicitario advertising space; spazio vitale living space. -
122 Anzeigenteil
Anzeigenteil
(Zeitung) advertisement columns, advertising section, classified advertising, space (US coll.), small ads (US);
• Anzeigenteil kaufen to buy press space (US coll.);
• Anzeigenteil pachten to lease the advertising business;
• Anzeigentermin date of insertion, copy date (deadline, US);
• Anzeigentest impact test;
• Anzeigentext copy, text;
• druckfertigen Anzeigentext bereithalten to have a print-ready copy;
• Anzeigentexter copywriter, ad writer (US);
• Anzeigenuntersuchung copy testing;
• Anzeigenverkauf (Werbung) advertising sales;
• Anzeigenvermittler advertising agent (operator);
• Anzeigenvermittlung advertising agency;
• Anzeigenvertreter newspaper (advertising, advertisement, Br.) representative, advertising (ad, space, US coll..) salesman, advertising agent (sales executive), ad representative (US);
• Anzeigenvertretung newspaper (advertising) agency;
• reine Anzeigenverwaltung sole advertising representation;
• Anzeigenvolumen advertising volume;
• mit seinen Einkünften vom Anzeigenvolumen abhängen to rise and fall with the advertising cycle;
• Anzeigenvorabdruck preprint;
• Anzeigenvordruck advertising form;
• Anzeigenvortest pretest;
• Anzeigenwerbeleiter advertisement (sales promotion) manager;
• Anzeigenwerber canvasser, solicitor (US). -
123 emplacement
emplacement [ɑ̃plasmɑ̃]masculine noun• à or sur l'emplacement d'une ancienne cité romaine on the site of an ancient Roman city* * *ɑ̃plasmɑ̃nom masculin1) ( site) site2) ( de stationnement) parking space•Phrasal Verbs:* * *ɑ̃plasmɑ̃ nm(= endroit, site) [bâtiment, construction] siteUn panneau indique l'emplacement du château. — A sign shows the site of the castle.
à l'emplacement exact de qch — on the exact site of sth, COMMERCE
les meilleurs emplacements [terrains à construire, appartements, emplacement publicitaire] — the best locations
* * *emplacement nm1 ( site) site; l'emplacement où s'élèvera un bâtiment the site of a future building; ils ont trouvé un bon emplacement pour leur tente they found a good site for their tent;2 ( parking) parking space; ‘emplacement réservé aux livraisons’ ‘space reserved for delivery vehicles’.emplacement publicitaire Pub advertising space.[ɑ̃plasmɑ̃] nom masculin2. [pour véhicule] parking space -
124 espace
espace [εspas]1. masculine nouna. ( = dimension, place) space• avoir assez d'espace pour bouger/vivre to have enough room to move/live• espace disque [d'ordinateur] disk spaceb. ( = intervalle) space2. compounds* * *ɛspasnom masculin1) (place, cosmos) space3) ( sphère) arena4) ( zone) area5) ( intervalle) gap6) ( laps de temps)•Phrasal Verbs:* * *ɛspas nm1) ASTRONOMIE space2) (= zone) space3) (entre deux parties ou éléments: interstice, écart) space, gapIl y un espace à combler entre les plinthes et le plancher. — There is a gap that needs filling between the skirting board and the floor.
* * *A nm1 ( place) space; il manque d'espace dans son bureau he hasn't got enough space in his office; le canapé occupe beaucoup d'espace the sofa takes up a lot of space;2 ( lieu réservé à une activité) espace de loisirs/culturel leisure/arts complex; espace d'accueil reception area; notre émission est un espace de liberté our programmeGB provides a forum for free expression;3 ( sphère) arena; espace politique/international political/international arena;5 ( intervalle) gap; un espace de 5 cm a gap of 5 cm;6 ( laps de temps) en l'espace de in the space of; en l'espace de quelques minutes in the space of a few minutes; l'espace d'un instant for a moment; ils se sont aimés l'espace d'une nuit they were lovers for a night;7 Astron space; la conquête de l'espace the conquest of space; espace interstellaire interstellar space;8 Math space.B nf Imprim space.espace aérien Jur airspace; espace commercial Comm commercial space ¢; espace publicitaire Pub advertising space ¢; espace vert Écol open space; espace vital living space.I[ɛspas] nom fémininII[ɛspas] nom masculin1. [généralement, ASTRONOMIE]5. [lieu]7. AÉRONAUTIQUEdans l'espace de locution prépositionnelle,en l'espace de locution prépositionnelle[dans le temps] within (the space of) -
125 выделение рекламного пространства маркетинг-партнерам
выделение рекламного пространства маркетинг-партнерам
Программа ОКОИ по наружной рекламе должна предусматривать выделение рекламного пространства для целей Программы «Образ Игр», Программы признания спонсоров, а также для маркетинг-партнеров Игр, в соотношении и с выделением приоритетов по усмотрению МОК в соответствии с положениями Соглашения о маркетинговом плане и по согласованию с ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
allocation of OOH advertising space to marketing partners
Outdoor advertising program shall include, without limitation, the allocation of media space for the purposes of the Olympic image program, Sponsor recognition program and use by the Games marketing partners, in such proportions and in such priorities as the IOC shall determine in accordance with the terms of the MPA and in consultation with the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > выделение рекламного пространства маркетинг-партнерам
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126 място
1. place(точно определено) spot(на действие, произшествие) scene; locale(пространство) space, room(местоположение) spot, position; locality(за/на строеж) (building) site(за лагер, на битка) siteмясто на самолет ground position, fix, ( където стои) a parking area, tarmacмясто на съединение junctionмясто на спойка a junction point, a soldered/welded pointгеометрично място на точките мат. (points) locusмясто за спане sleeping accommodationмясто за стоене standing-roomмясто за развлечение a place of amusementмясто за гариране parking placeмясто за реклами advertising space, ( на ограда) hoardingотдалечено място a remote place/spotдворно (и пр.) място plot (of ground), lotмястото, на което Ботев е бил убит the place at which Botev was killedвсичките деца бяха по местата си all the children were in their placesтой е бил на няколко места he has been in several placesвръщам книга на мястото й put a book back in its place, put a book where it belongsкнигата не е на мястото си the book is not in its place, the book is not where it belongsсменяме си местата change places (with s.o.)ходя по разни места go placesслагам всичко на мястото му put things in their proper placesразглеждам интересните места (на селище и пр.) go sightseeingедин куршум го уби на място a bullet killed him on the spotправя нещо на самото място do s.th. on the spotразследвам на място make an on the spot investigationтук има много място there's plenty of room hereв колата/куфара има място there's plenty of room in the car/suitcaseв колата няма място there's no room in the carпо липса на място for want of spaceмасата заема много място the table takes up a lot of room/spaceнапишете името си на означеното място write your name in the space indicatedхората по тези места the people hereabouts, the people in these partsпо места locally2. (a кола, театър) seat, place(в параход, спален вагон) berth(в парламент) seatангажирам/запазвам/резервирам място book a seat/placeседнете по местата си, заемете местата си take your places/seats3. (момент в развитието на разказ п пр.) point, ( част от текст) passage4. (служба) place, job, office, situation, position, разг. cribстоя на челно място hold a high office/positionслабо/уязвимо място a weak spot/point; foible; a tender/raw/sore spot; heel of Achilles; a blind sideтопличко/изгодно място a place in the sunмястото и датата the where and the whenотивам на едно място go to the lavatory/toiletна второ място (при изброявам) second (ly), in the second placeкласирам се на първо място, заемам първо място rank first, sl. take the bun/biscuit, ам. take the cakeкой ще работи на мястото на Х? who is to replace X? who will be doing X's job?ако бях на твое място if I were you, if I were in your place/shoes/bootsпостави се на мое място put yourself in my place/position* * *мя̀сто,ср., места̀ 1. place; (за спортна, политическа и пр. среща) venue; ( точно определено) spot; (на действие, произшествие) scene; locale; ( пространство) space, room; ( местоположение) spot, position, locality; (за/на строеж) (building) site; (за лагер, на битка) site; в колата няма \място there’s no room in the car; геометрично \място на точките мат. (points) locus; дворно (и пр.) \място plot (of ground), lot; \място за спане sleeping accommodation; \място на самолет ground position, fix, ( където стои) a parking area, tarmac; \място на скъсване break(ing); \място на спойка a junction point; \място на съединение junction; на това \място at that place; напишете името си на означеното \място write your name in the space indicated; няма \място да се обърнеш there is no room to turn in, there is no room to swing a cat; по липса на \място for want of space; по места locally; правя \място на някого make room for s.o.; правя нещо на самото \място do s.th. on the spot; празно \място (на бланка и пр.) blank space; разглеждам интересни места (на селище и пр.) go sightseeing; тук има много \място there’s plenty of room here; ходя по разни места go places;2. (в кола, театър) seat, place, (в параход, спален вагон) berth; (в парламент) seat; ангажирам/запазвам/резервирам \място book a seat/place; в залата има места за 1000 души the hall is seated for 1000, the hall seats 1000; \място за краката (в кола) leg room;4. ( служба) place, job, office, situation, position, разг. crib; вакантно \място vacancy; стоя на челно \място hold a high office/position; • ако бях на твое \място if I were you, if I were in your place/shoes/boots; болно \място tender/sore place/spot; гневът му отстъпи \място на съжалението his rage gave place to pity; забележка на \място a pat remark; заемам важно \място в дневния ред be high on the agenda; казвам/върша нещо на \място say/do s.th. at the right place/in season; казвам нещо точно на \място hit the (right)nail on the head; класирам се на първо \място, заемам първо \място rank first, sl. take the bun/biscuit, амер. take the cake; кой ще работи на \мястото на Х? who is to replace X? who will be doing X’s job? \мястото и датата the where and the when; на второ \място ( при изброяване) second(ly), in the second place; на места here and there, in some places; на първо \място in the first place; first(ly); to begin with; напитките се консумират само на \място (в заведение) drinks to be consumed on the premises only; не мога да си намеря \място, не ме хваща \място fidget, be fidgety/restless, be like a pea on a drum, be like a cat on hot bricks; не мога да си намеря \място от not be able to contain o.s. with, be beside o.s. with (joy, etc.); не на \място ( неуместно) out of place/season, ill-timed, untimely; не ти е тук \мястото you don’t belong here; оженвам/омъжвам се на добро \място marry into a good family; оставям празно/свободно \място на хартията leave a blank; отговор ( тъкмо) на \място an apt reply/retort; амер. a comeback; a pat answer; отивам на едно \място go to the lavatory/toilet; отходно \място lavatory, toilet, съкр. W.C.; (в лагер) latrine; по места! воен. stand to! постави се на мое \място suppose yourself in my place; поставям някого на \мястото му put s.o. down a peg or two, place s.o.where he belongs, snub s.o.; sl. settle s.o.’s hash; пресата отделя значително \място на the press has given considerable place to; слабо/уязвимо \място a weak spot/point; foible; a tender/raw/sore spot; heel of Achilles; стоя на едно \място stand still; стоя/тъпча на едно \място stand still, mark time; твърде много \място се отделя за too much space has been allocated to; той не е на \мястото си (в работата) he is ill-suited for the job; той никъде не може да си намери \място he doesn’t fit in anywhere, he is a square peg in a round hole; топличко/изгодно \място a place in the sun; тук му е \мястото да отбележим/кажем it should be mentioned here; тук съвсем не е \мястото за такива забележки such remarks are quite out of place here; this is not the (time and) place to make such remarks; човек на \място a reliable person; a man to swear by; that’s a man.* * *locale; locality; location; locus; place: I want to get out of this място! - Искам да се махна от това място!; point; position; post; station* * *1. (a кола, театър) seat, place 2. (в параход, спален вагон) berth 3. (в парламент) seat 4. (за лагер, на битка) site 5. (за/на строеж) (building) site 6. (местоположение) spot, position;locality 7. (момент в развитието на разказ п пр.) point, (част от текст) passage 8. (на действие, произшествие) scene;locale 9. (пространство) space, room 10. (служба) place, job, office, situation, position, разг. crib 11. (точно определено) spot 12. 3 души the theatre is seated for 13. 4, the theatre seats 14. 5;ангажирам/запазвам/резервирам МЯСТО book a seat/place 15. place 16. МЯСТО за гариране parking place 17. МЯСТО за развлечение a place of amusement 18. МЯСТО за реклами advertising space, (на ограда) hoarding 19. МЯСТО за спане sleeping accommodation 20. МЯСТО за стоене standing-room 21. МЯСТО на самолет ground position, fix, (където стои) a parking area, tarmac 22. МЯСТО на скъсване break(ing) 23. МЯСТО на спойка a junction point, a soldered/welded point 24. МЯСТО на съединение junction 25. МЯСТОто и датата the where and the when 26. МЯСТОто, на което Ботев е бил убит the place at which Botev was killed 27. ако бях на твое МЯСТО if I were you, if I were in your place/shoes/boots 28. болно МЯСТО tender/sore place/spot 29. в колата няма МЯСТО there's no room in the car 30. в колата/куфара има МЯСТО there's plenty of room in the car/suitcase 31. в театъра има места за 32. вакантно МЯСТО vacancy 33. връщам книга на МЯСТОто й put a book back in its place, put a book where it belongs 34. всичките деца бяха по местата си all the children were in their places 35. геометрично МЯСТО на точките мат. (points) locus 36. дворно (и пр.) МЯСТО plot (of ground), lot 37. един куршум го уби на МЯСТО a bullet killed him on the spot 38. живописно МЯСТО a picturesque spot 39. класирам се на първо МЯСТО, заемам първо МЯСТО rank first, sl. take the bun/biscuit, ам. take the cake 40. книгата не е на МЯСТОто си the book is not in its place, the book is not where it belongs 41. кой ще работи на МЯСТОто на Х? who is to replace X?who will be doing X's job? 42. масата заема много МЯСТО the table takes up a lot of room/space: напишете името си на означеното МЯСТО write your name in the space indicated 43. на МЯСТОто на in (s.o.'s) stead/place, as a replacement of (s.o.) 44. на второ МЯСТО (при изброявам) second(ly), in the second place 45. на първо МЯСТО in the first place;first(ly);to begin with 46. на това МЯСТО at that place 47. не 48. няма МЯСТО да се обърнеш there is no room to turn in, there is no room to swing a cat 49. отдалечено МЯСТО a remote place/spot 50. отивам на едно МЯСТО go to the lavatory/toilet 51. отходно МЯСТО lavatory, toilet, ськр. W.C. (в лагер) latrine 52. по липса на МЯСТО for want of space 53. по места locally 54. постави се на мое МЯСТО put yourself in my place/position 55. правя МЯСТО на някого make room for s.о. 56. правя нещо на самото МЯСТО do s. th. on the spot 57. празно МЯСТО (на бланка и пр.) blank space 58. разглеждам интересните места (на селище и пр.) go sightseeing 59. разследвам на МЯСТО make an on the spot investigation 60. свободно МЯСТО (на мост) blank 61. седнете по местата си, заемете местата си take your places/seats 62. слабо/уязвимо МЯСТО a weak spot/point;foible;a tender/raw/sore spot;heel of Achilles;a blind side 63. слагам всичко на МЯСТОто му put things in their proper places 64. сменяме си местата change places (with s.o.) 65. стоя на челно МЯСТО hold a high office/position 66. той е бил на няколко места he has been in several places 67. топличко/изгодно МЯСТО a place in the sun 68. тук има много МЯСТО there's plenty of room here 69. ходя от МЯСТО на МЯСТО move from place to place 70. ходя по разни места go places 71. хората no тези места the people hereabouts, the people in these parts -
127 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
128 Reklamefläche
Reklamefläche f V&M hoarding; advertising space (Werbefläche)* * *f <V&M> hoarding, Werbefläche advertising space* * *Reklamefläche
advertising space, hoarding (Br.), billboard (US)
См. также в других словарях:
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