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41 connection-based service
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42 counter service
встречная услуга; компетенция -
43 freight forwarding service
English-Russian big medical dictionary > freight forwarding service
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44 telecommunication service
The English-Russian dictionary general scientific > telecommunication service
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45 public broadcasting service
1) СМИ., гос. упр. общественное вещание (вещание некоммерческих СМИ на средства, собранные со слушателей и телезрителей)2) СМИ, гос. упр. = !"может быть, просто ""public broadcasting"", а не ""public broadcasting service""?"!"The Public Broadcasting Service ( PBS) is a non-profit public broadcasting television service with 354 member TV stations in the United States, with some member stations available over the air and by cable in Canada. While the term ""broadcasting"" encompasses both radio and television, PBS only covers TV; public radio in the United States is served by National Public Radio, as well as content providers American Public Media, and Public Radio International."PBS was founded on November 3, 1969,[1\] at which time it took over many of the functions of its predecessor, National Educational Television (NET) (which merged with station WNDT Newark, New Jersey to form WNET). It commenced broadcasting on Monday, October 5, 1970. In 1973, it merged with Educational Television Stations.PBS is a non-profit, private corporation which is owned collectively by its member stations.[2\] However, its operations are largely funded by the Corporation for Public Broadcasting. Its headquarters are in Arlington, Virginia.Unlike the commercial television broadcast model of American networks such as ABC, CBS, FOX, NBC, The CW and MyNetworkTV, in which affiliates give up portions of their local advertising airtime in exchange for network programming, PBS member stations pay substantial fees for the shows acquired and distributed by the national organization."This relationship means that PBS member stations have greater latitude in local scheduling than their commercial counterparts. Scheduling of PBS-distributed series may vary greatly from market to market. This can be a source of tension as stations seek to preserve their localism and PBS strives to market a consistent national line-up. However, PBS has a policy of ""common carriage"" requiring most stations to clear the national prime time programs on a common schedule, so that they can be more effectively marketed on a national basis. This setup is in many ways similar to the pre-2002 British ITV system of having some ""networked"" programs shown nationwide on all network contractors, and the remainder of scheduling being up to individual affiliates." "Unlike its radio counterpart, National Public Radio, PBS has no central program production arm or news department. All of the programming carried by PBS, whether news, documentary, or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. WGBH in Boston is one of the largest producers of educational programming. News programs are produced by WETA-TV in Washington, D.C., WNET in New York and WPBT in Miami. The Charlie Rose interview show, Secrets of the Dead, NOW, Nature, Cyberchase, and The NewsHour with Jim Lehrer come from or through WNET in New York. Once a program is offered to and accepted by PBS for distribution, PBS (and not the member station that supplied the program) retains exclusive rights for rebroadcasts during the period for which such rights were granted; the suppliers do maintain the right to sell the program in non-broadcast media such as DVDs, books, and sometimes PBS licensed merchandise (but sometimes grant such ancillary rights as well to PBS)." "PBS stations are commonly operated by non-profit organizations, state agencies, local authorities (e.g., municipal boards of education), or universities in their community of license. In some states, PBS stations throughout the entire state may be organized into a single regional ""subnetwork"" (e.g., Alabama Public Television). Unlike Canada's CBC/SRC, PBS does not own any of the stations that broadcast its programming. This is partly due to the origins of the PBS stations themselves, and partly due to historical license issues."In the modern broadcast marketplace, this organizational structure is considered outmoded by some media critics. A common restructuring proposal is to reorganize the network so that each state would have one PBS affiliate which would broadcast state-wide. However, this proposal is controversial, as it would reduce local community input into PBS programming, especially considering how PBS stations are significantly more community-oriented, according to the argument, than their commercial counterparts.* * *Англо-русский экономический словарь > public broadcasting service
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46 cause advertising
рекл. = public service advertising -
47 extended service
1) торг. послегарантийное обслуживаниеа) (которое длится в течение более долгого периода по сравнению с прежней длительностью; напр., за счет прибавления часов работы магазина)An extended service contract covers the cost of certain repairs and problems after a car's factory warranty expires. — Контракт на продленное обслуживание покрывает затраты на определенные виды ремонта и обслуживание автомобиля после истечения срока действия заводской гарантии.
See:2) рекл. продление показа (продление срока экспонирования установок наружной рекламы сверх контрактного периода в качестве компенсации за недочеты и упущения, происшедшие по вине владельца или прокатчика этих установок)See: -
48 extra service
1) марк. = ancillary service 1) в),2) рекл. расширение показа (предоставление дополнительных рекламных панелей сверх договорного количества в качестве компенсации за недочеты и упущения, происходящие по вине владельца или прокатчика этих панелей)See: -
49 opinion advertising
рекл. реклама мнения [точки зрения\]* (сообщение, выражающее определенную позицию по конкретному политическому или социальному вопросу)See: -
50 public interest advertising
рекл. = public service advertisingАнгло-русский экономический словарь > public interest advertising
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51 public-affairs advertising
марк. = public service advertisingАнгло-русский экономический словарь > public-affairs advertising
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52 public-issue advertising
рекл. = public service advertisingАнгло-русский экономический словарь > public-issue advertising
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53 repeat advertising
рекл. многократная [повторяющаяся\] реклама (реклама одного и того же товара несколько раз за определенный период, напр., неделю, в отличие от разовой рекламы)See: -
54 social advertising campaign
Англо-русский экономический словарь > social advertising campaign
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55 social cause advertising
рекл. = public service advertisingАнгло-русский экономический словарь > social cause advertising
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56 marketing service
1) марк. служба маркетинга, маркетинговая служба (организация или подразделение организации, предлагающее различные услуги, связанные с разработкой и проведением маркетинговых исследований или маркетинговой кампании)the Marketing Service is responsible for enhancing and maintaining the University's image through the use of advertising, brand development and e-marketing — Маркетинговая служба отвечает за укрепление и поддержание имиджа Университета с помощью рекламы, развития марки и электронного маркетинга
See:2) марк. маркетинговая услуга (услуга, связанная с содействием в осуществлении маркетинговой деятельности, напр., проведение по поручению заказчика маркетинговых исследований, помощь в разработке рекламной кампании и т. д.) -
57 media buying service
рекл., упр. служба закупки средств рекламы (отдел или служба, занимающиеся покупкой эфирного времени для рекламы на радио и телевидении и места для рекламных объявлений в газетах, журналах, на уличных стендах для собственной компании или для компаний-клиентов)Syn:See:
* * *
служба закупки средств массовой информации: независимая фирма, покупающая время на телевидении и место в печатных изданиях и затем непосредственно имеющая дело с рекламодателями; также консультирует рекламодателей по различным вопросам. -
58 public service advertisement
сокр. PSA рекл. социальная рекламаSyn:See:Англо-русский экономический словарь > public service advertisement
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59 public service announcement
1) рекл. объявление социальной рекламы2) рекл. = public service advertisingАнгло-русский экономический словарь > public service announcement
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60 outdoor service
обслуживание наружной рекламы
Обслуживание и ремонт конструкций наружной рекламы. В России, как и на Западе, к объектам наружной рекламы, помимо технических, предъявляются и дополнительные требования. Конструкции должны всегда быть в полном порядке: чистыми и опрятными, вокруг них не должно быть мусора. В США существует специальная организация, которая занимается обслуживанием объектов наружной рекламы, – National Outdoor Advertising Bureau (Национальное бюро наружной рекламы). В России за рекламными конструкциями следят соответствующие муниципальные органы (в Москве, например, – Объединения административно-технических инспекций Правительства Москвы (ОАТИ)), а вот ремонт – удел компаний - владельцев конструкций.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > outdoor service
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