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81 Werbeetat
Werbeetat m V&M advertising budget* * *m <V&M> advertising budget* * *Werbeetat
advertising[-expense] budget, (Werbeagentur) account;
• aufgeschlüsselter Werbeetat mechanical budget (US);
• bewilligter (genehmigter) Werbeetat appropriation for advertising, advertising budget (appropriation, US);
• Werbeetat aufteilen to assign advertising expenditure;
• Werbeetat verantwortlich bearbeiten (Agentur) to handle an account;
• Werbeetat gekürzt haben to be down in advertising;
• Werbeetatplan allocation draft. -
82 Werbeetat
m advertising budget* * *Wẹr|be|etatmadvertising budget* * *Wer·be·etatm HANDEL advertising budget* * *Werbeetat m advertising budget* * *m.advertising account n. n.ad budget n.advertising budget n. -
83 Werbemittel
Pl.1. advertising media* * *das Werbemitteladvertising medium; means of advertising* * *Wẹr|be|mit|telntmeans sing of advertising* * *Wer·be·mit·telnt advertising medium, means of advertising* * *Werbemittel pl1. advertising media* * *n.advertising medium n. -
84 Werbefunktion
Werbefunktion
advertising function;
• Werbefunkvertreter station representative;
• Werbegag publicity gag, promotion gimmick (US);
• Werbegebiet advertising field, (Nachwuchs) recruiting ground;
• Werbegebühren advertising rates;
• Werbegeschenk advertising article, free (business, specialty, goodwill) gift, giveaway (US);
• Werbegeschenkartikel advertising novelty;
• Werbegeschenkverteilung business gift-giving;
• Werbegesellschaft advertising company (corporation);
• Werbegesichtspunkt advertising angle (approach);
• Werbegespräch sales talk (chat);
• Werbegestalter art designer;
• Werbegrafik commercial (advertising) art;
• Werbegrafiker industrial artist, art (advertising) designer;
• Werbegrundaussage basic message;
• Werbehaushalt advertising budget (appropriation, US);
• Werbeidee advertising idea;
• Werbeindustrie advertising industry;
• Werbeinstruktionsfilm demonstrational film;
• Werbeinstrument advertising medium;
• Werbeinvestitionen advertising investments;
• Werbejargon advertising argot;
• Werbejournal advertising journal. -
85 Werbefirma
Werbefirma
advertising contractors, (auf Außenwerbung spezialisiert) outdoor advertising firm;
• Werbefläche advertising space, poster panel, (Internet) banner;
• angestrahlte Werbefläche floodlight advertisement;
• auswechselbare Werbefläche portable panel;
• Werbeflächenpächter in öffentlichen Verkehrsmitteln advertising operator;
• Werbeflugzeug advertising aeroplane;
• Werbefonds advertising budget (appropriation, US);
• Werbeförderung advertising promotion;
• Werbeforschung advertising (media) research;
• Werbefoto commercial photo. -
86 бюджетная смета
1. budget estimatesприблизительная оценка; черновая смета — rough estimate
2. budgetary estimateбюджетная смета; проект бюджета — budget estimates
3. trial budget -
87 сокращение бюджета
1) Economy: budget curtailment, budget cut, cuts in the budget2) Politics: reduction of the budget3) Advertising: budget reduction4) Mass media: budget cutting, reduction in the budget5) Business: axe, budget cutbackУниверсальный русско-английский словарь > сокращение бюджета
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88 presupuesto
nmbudget n (price) quotation n[lang name="SpanishTraditionalSort"]presupuesto de costes, presupuesto de costos (LAm) estimate of costspresupuesto fijo fixed budgetpresupuesto flexible flexible budget[lang name="SpanishTraditionalSort"]presupuesto de gastos, presupuesto de costos (LAm) estimate of costspresupuesto de gastos de capital capital budgetpresupuesto promocional promotional budgetpresupuesto de publicidad advertising budgetpresupuesto publicitario promotional budget -
89 заготовительная смета
Русско-английский большой базовый словарь > заготовительная смета
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90 кассовая смета
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91 составление смет
бюджетная смета; проект бюджета — budget estimates
Бизнес, юриспруденция. Русско-английский словарь > составление смет
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92 бюджетные ассигнования
1) General subject: obligation, budgetary provisions2) Economy: budget allocations, budget provisions, budgetary allocations, budgetary appropriation, budgetary provision, financial allocations, financial appropriations, budgetary appropriations3) Banking: appropriation4) Advertising: budget appropriations5) Business: budget of authorizations, budget outlaysУниверсальный русско-английский словарь > бюджетные ассигнования
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93 бюджетные ограничения
1) General subject: budgetary limitations2) Economy: budget restrictions, budgetary restrictions3) Diplomatic term: budget limitation4) Politics: budget constraints5) Advertising: budget limitations6) Business: budget restrictionУниверсальный русско-английский словарь > бюджетные ограничения
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94 рекламный бюджет
1) Perfume: advertizing budget2) Advertising: advertising budget -
95 составление бюджета
1) General subject: preparation of the budget2) Economy: budget exercise, budget preparations, budget process, budgeting, budgeting process3) Advertising: budget-setting processУниверсальный русско-английский словарь > составление бюджета
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96 Werbebudget
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97 Werbebudgetprüfung
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98 Werbeetatüberprüfung
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99 Werbeetat
madvertising accountn1. ad budget2. advertising budget -
100 смета расходов на рекламу
1) Economy: publicity budget2) Business: ad budget, advertising budgetУниверсальный русско-английский словарь > смета расходов на рекламу
См. также в других словарях:
advertising budget — ➔ budget1 … Financial and business terms
Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… … Investment dictionary
advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased … Marketing dictionary in english
advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased … Dictionary of banking and finance
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Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… … Investment dictionary
budget — an estimate of expenses and revenue required. Glossary of Business Terms A detailed pro forma schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. Bloomberg Financial Dictionary * * * Budget Bud‧get… … Financial and business terms
Budget — A detailed schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. The New York Times Financial Glossary * * * Budget Bud‧get [ˈbʌdʒt] noun [countable] ECONOMICS an official statement that a government … Financial and business terms
budget — 01. We can t buy any more equipment or we ll go over [budget]. 02. The school s [budget] for computer equipment is being increased by 25%. 03. I have a [budget] of $300 to buy a new camera with. 04. The company has a [budget] of one million… … Grammatical examples in English
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
budget — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ fixed, limited, low, modest, shoestring, small, tight ▪ The film was was made on a shoestring budget … Collocations dictionary