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21 дублирование аудитории
Advertising: audience duplication (повторный охват аудитории, уже подвергшейся воздействию рекламного сообщения или рекламной кампании)Универсальный русско-английский словарь > дублирование аудитории
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22 запутывание аудитории
Advertising: audience confusionУниверсальный русско-английский словарь > запутывание аудитории
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23 избирательность аудитории
Advertising: audience selectivityУниверсальный русско-английский словарь > избирательность аудитории
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24 индекс удержания аудитории
Advertising: audience holding index (процент слушателей или зрителей, прослушавших или просмотревших программу от начала до конца)Универсальный русско-английский словарь > индекс удержания аудитории
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25 исследование аудитории
Advertising: audience analysisУниверсальный русско-английский словарь > исследование аудитории
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26 исследование состава аудитории
Advertising: audience composition analysisУниверсальный русско-английский словарь > исследование состава аудитории
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27 калькирование аудитории
Advertising: audience tracingУниверсальный русско-английский словарь > калькирование аудитории
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28 качественная характеристика аудитории
Advertising: audience qualityУниверсальный русско-английский словарь > качественная характеристика аудитории
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29 компания, занимающаяся исследованием аудитории
Advertising: audience measurement companyУниверсальный русско-английский словарь > компания, занимающаяся исследованием аудитории
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30 максимизация аудитории
Advertising: audience maximizationУниверсальный русско-английский словарь > максимизация аудитории
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31 методика калькирования аудитории
Advertising: audience tracing techniqueУниверсальный русско-английский словарь > методика калькирования аудитории
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32 накопление аудитории
Advertising: audience accumulationУниверсальный русско-английский словарь > накопление аудитории
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33 основные черты аудитории
Advertising: audience identityУниверсальный русско-английский словарь > основные черты аудитории
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34 ответная реакция аудитории
Advertising: audience responseУниверсальный русско-английский словарь > ответная реакция аудитории
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35 отток аудитории
Advertising: audience loss -
36 отчёт об исследовании аудитории
Advertising: audience survey reportУниверсальный русско-английский словарь > отчёт об исследовании аудитории
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37 постоянство аудитории
Advertising: audience stabilityУниверсальный русско-английский словарь > постоянство аудитории
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38 потеря аудитории
Advertising: audience loss -
39 приверженность аудитории
Advertising: audience loyaltyУниверсальный русско-английский словарь > приверженность аудитории
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40 привлечение максимально-возможной аудитории
Advertising: audience maximizationУниверсальный русско-английский словарь > привлечение максимально-возможной аудитории
См. также в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… … Wikipedia
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium
Audience response — Wireless RF keypad with OLED display and advanced functions … Wikipedia
audience */*/*/ — UK [ˈɔːdɪəns] / US [ˈɔdɪəns] noun [countable] Word forms audience : singular audience plural audiences 1) a group of people who have come to a place to see or hear a film, performance, speech etc. The people who watch a sports match or other… … English dictionary
Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… … Wikipedia