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1 product
product [ˈprɒdʌkt]1. nouna. produit m2. compounds* * *['prɒdʌkt] 1.noun Commerce, Mathematics produit m2.product range — gamme f de produits
product designer — créateur/-trice m/f de produit
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2 demand
demand [dɪˈmα:nd]2. nounb. (for product, service) demande f━━━━━━━━━━━━━━━━━‼|/b] [b]to demand ≠ demander* * *[dɪ'mɑːnd], US [dɪ'mænd] 1.1) ( request) demande fon demand — [divorce, access] à la demande; [payable] à vue
2) ( pressure) exigence f4) ( favour)2.transitive verb1) ( request) demander [reform, release]; ( forcefully) exiger [attention, ransom]; réclamer [inquiry]2) ( require) demander [skill, time] ( of somebody de quelqu'un); ( more imperatively) exiger [punctuality, qualities] -
3 advertisement
advertisement [ədˈvɜ:tɪsmənt]a. (for product) publicité fb. (to find staff, house) annonce f* * *[əd'vɜːtɪsmənt], US [ˌædvər'taɪzmənt]1) (for product, event) publicité f ( for pour)a good/bad advertisement for — fig une bonne/mauvaise publicité pour
2) (to sell house, get job etc) annonce f; ( in small ads) petite annonce f -
4 advertisement
advertisement [ British əd'vɜ:tɪsmənt, American ‚ædvə-'taɪzmənt](a) (for product, service) annonce f publicitaire, publicité f; (on television) spot m publicitaire;∎ are the advertisements effective? la publicité est-elle efficace?;∎ an advertisement for toothpaste, a toothpaste advertisement une publicité pour du dentifrice;∎ she made a cup of tea while the advertisements were on elle est allée se faire une tasse de thé pendant la publicité∎ to put an advertisement in the paper passer une annonce dans le journal;∎ I got the job through an advertisement j'ai eu le poste grâce à une annonce∎ this company is a good/poor advertisement for public ownership la situation de cette société plaide/ne plaide pas en faveur de la nationalisation;∎ you're not a good advertisement for your school vous ne faites pas honneur à votre écoleUn panorama unique de l'anglais et du français > advertisement
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5 bill
bill [bɪl]1 noun(a) (for gas, telephone) facture f, note f; (for product) facture f; British (in restaurant) addition f, note f; (in hotel) note f;∎ to pay a bill payer ou régler une facture;∎ to foot the bill payer la note ou les dépenses;∎ to make out a bill dresser ou rédiger une facture;∎ may I have the bill please? l'addition, s'il vous plaît;∎ have you paid the telephone bill? as-tu payé le téléphone?;∎ put it on my bill mettez-le sur ma note∎ Parliament to introduce a bill in Parliament présenter un projet de loi au Parlement;∎ to vote on a bill mettre un projet de loi au vote;∎ to pass/reject a bill adopter/repousser un projet de loi∎ (stick) no bills! défense d'afficher;∎ to head or to top the bill être en tête d'affiche ou en vedette(e) (list, statement) liste f;∎ bill made out to bearer effet au porteur∎ a ten-dollar bill un billet de dix dollars(k) (billhook) serpe f, serpette f∎ he bills his company for his travel expenses il se fait rembourser ses frais de voyage par son entreprise;∎ bill me for the newspaper at the end of the month envoyez-moi la facture pour le journal à la fin du mois(b) (advertise) annoncer;∎ they're billed as the best band in the world on les présente comme le meilleur groupe du monde∎ he is billed to appear as Cyrano il est à l'affiche dans le rôle de Cyrano►► Law bill of attainder décret m de mort civile;Finance bill book livre m d'échéance;Finance bill broker agent m ou courtier(ère) m,f de change;Finance bills for collection effets mpl à l'encaissement;Finance bills for collection form formulaire m d'encaissement;Finance bill collector agent m de recouvrement;Finance bill discounter agent m ou courtier(ère) m,f de change;Customs bill of entry déclaration f d'entrée (en douane);Finance bill of exchange lettre f de change, effet m de commerce;bills of exchange statement lettre f de change relevé, LCR f;bill of fare carte f (du jour);bills in hand effets mpl en portefeuille;Nautical bill of health patente f (de santé);∎ familiar the doctor gave him a clean bill of health le médecin l'a trouvé en parfaite santé□ ;∎ familiar the investigators gave the engine a clean bill of health les enquêteurs ont conclu que le moteur était en parfait état□ ;Law bill of indictment acte m d'accusation;Commerce bill of lading connaissement m;bill payable at sight effet m payable à vue ou à présentation;bills payable effets mpl à payer;bills payable ledger livre m ou journal m des effets à payer;bills receivable effets mpl à recevoir;bills receivable ledger livre m ou journal m des effets à recevoir;the Bill of Rights British History = loi de 1689 déterminant les droits du citoyen anglais; American = les dix premiers amendements à la Constitution américaine garantissant, entre autres droits, la liberté d'expression, de religion et de réunion;bill of sale acte m ou contrat m de vente;Finance bill 'without protest' traite f 'sans frais' -
6 costing
A n2 ( process) ( for project) établissement m des coûts ; ( for product) établissement m des coûts de production. -
7 ad
ad [æd]∎ to put an ad in the newspaper passer une annonce dans le journal;∎ an ad for toothpaste, a toothpaste ad une pub pour du dentifrice;∎ while the ads are on pendant la pub►► ad agency agence f publicitaire;ad break coupure f publicitaire -
8 advert
Ⅰ.advert1 ['ædvɜ:t]British familiar (for job, event, accommodation) (petite) annonce□ f; (for product) pub f, French Canadian annonce f;∎ you're a walking advert for Benetton tu as l'air tout droit sorti d'une pub pour Benetton;∎ the adverts (on TV, in cinema) la pubⅡ.advert2 [əd'vɜ:t]∎ he adverted to the incident in his report il a fait allusion à l'incident dans son rapport -
9 costing
costing [ˈkɒstɪŋ]* * *['kɒstɪŋ], US ['kɔːstɪŋ]1) ( discipline) [U] comptabilité f analytique or d'exploitation2) ( process) ( for project) établissement m des coûts; ( for product) établissement m des coûts de production -
10 ad
∎ to put an ad in the paper mettre ou insérer une annonce dans le journalad agency agence f publicitaire ou de publicité -
11 advert
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12 advertisement
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13 bait-and-switch
American MARKETING (for product) = fait d'appâter le client avec des prix promotionnels pour le fidéliser avant de les augmenter à nouveau; (for Web site) = fait d'appâter le visiteur et de le transférer ensuite vers une autre page -
14 field
(b) (sphere of activity, knowledge) domaine m;∎ what field are you in?, what's your field? dans quoi travaillez-vous?;∎ to be an expert in one's field être expert dans son domainefield of activity sphère f ou secteur m d'activité(c) (practice as opposed to theory) terrain m;∎ in the field sur le terrainfield engineer ingénieur m de chantier ou sur le terrain;field experiment expérience f sur le terrain;field marketing marketing m sur le terrain;field research études f pl sur le terrain;field study étude sur le terrain;field test essai m sur le terrain;field trial (for machine) essai sur le terrain;field work démarchage m auprès de la clientèlefield name nom m de champ -
15 instruction
A n1 ( directive) instruction f (to à) ; to issue ou give instructions to sb to do donner l'ordre à qn de faire ; to receive instructions recevoir un ordre or des instructions ; to carry out instructions exécuter des ordres ou des instructions ; I have instructions to do/not to do j'ai reçu l'ordre de faire/de ne pas faire ; to be under instructions to do être chargé de faire ; according to instructions conformément aux instructions reçues ; failing instructions to the contrary sauf contre-ordre ;2 ¢ ( teaching) instruction f ; the language of instruction la langue d'enseignement ; to give sb instruction in sth instruire qn en qch, enseigner qch à qn ; to receive instruction in recevoir une instruction en ;B instructions npl ( for product use) instructions fpl ; to follow the instructions suivre les instructions ; instructions for use mode m d'emploi. -
16 promo
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17 promotional video
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18 advt
advt( written abbreviation advertisement) (for product, service) publicité f; (for job, event, accommodation) (petite) annonce f -
19 infomercial
infomercial [ˈɪnfəʊmɜ:∫əl](US) (for product) publireportage m ; (Politics) émission où un candidat présente son programme électoral* * *[ˌɪnfəʊ'mɜːʃl]noun Television documentaire m publicitaire -
20 audience
MARKETING (for product, advertisement) audience faudience exposure exposition f au public;audience measurement mesure f d'audience;audience research étude f d'audience;audience size audience cumulée;audience study étude d'audience
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